[Foundation-l] Rethinking brands

[Erik Moeller]

> Currently, many
> projects are trying (and not rarely succeeding) to get their own
> identity, with their own plans and functions. By renaming them to
> "Wikipedia something", we would be telling them that that is not the
> way we want to go.

I understand the emotional reasons for projects to have their "own
identity," rather than being directly associated with Wikipedia
through their name. What are the rational ones?

-- 
Peace & Love,
Erik

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