[Foundation-l] Rethinking brands

Erik Moeller erik at wikimedia.org
Tue May 8 11:41:26 UTC 2007

> Currently, many
> projects are trying (and not rarely succeeding) to get their own
> identity, with their own plans and functions. By renaming them to
> "Wikipedia something", we would be telling them that that is not the
> way we want to go.

I understand the emotional reasons for projects to have their "own
identity," rather than being directly associated with Wikipedia
through their name. What are the rational ones?

Peace & Love,

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"An old, rigid civilization is reluctantly dying. Something new, open,
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