[Foundation-l] Wikimedia brand survey open
hillgentleman.wikiversity at gmail.com
Fri Jun 1 05:27:00 UTC 2007
> A branding decision that, in the long run, very much improves the
> perception of our projects,
It is doubtful. Were Wikipedia would ever need to be rebranded as
wikibook-encyclopaedia, it would only send a message that wikipedia is
not comfortable in its own skins.
and thereby increases their chances of
> broad success, may, in typical communities, be an unpopular decision,
> because people have become accustomed to the existing brands and even
> take a little personal pride in their familiarity with them all.
That is true. However, your proposal is, from the beginning,
manufactured towards short-term marketing. Your marketing plan has
never considered that a name is related to two fundamentals in a wiki
- the content and the community.
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