[Foundation-l] Wikimedia Brand Survey Analysis

Brion Vibber brion at wikimedia.org
Thu Jul 5 14:20:29 UTC 2007


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Erik Moeller wrote:
> Opposition was slightly less strong when it comes to renaming the
> Foundation. "Wikipedia Foundation" was seen as troublesome by many for
> the same reasons as a Wikipedia-based rebranding of the projects. As
> for other names, some people considered it to be too late for any
> change, but I also count 12 people who either would support a change
> now, or might support it when presented with a specific alternative
> they like. It was noted that, if the name of the Foundation was
> changed, the names of the chapters would also have to change.

Just a data point from a practical perspective: we get blank looks when
we tell people we're "the Wikimedia Foundation", versus wide eyes and
bright smiles when we tell people we're "Wikipedia". The latter is a lot
nicer to get when we're asking for something. :)

My impression is that "Wikipedia" is the *only* name of ours that has
any traction among the general public.

- -- brion vibber (brion @ wikimedia.org)
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