[Foundation-l] new site notice now ready

The Cunctator cunctator at gmail.com
Sat Dec 30 15:09:21 UTC 2006


On 12/28/06, Tom Holden <thomas.holden at gmail.com> wrote:
> To be honest, I don't think the logo is the issue. The word "Virgin" is a
> sufficiently strong international brand that very little is added to it by
> the addition of the logo. I also don't think the fact that it was their
> charitable arm is relevant. The notice creates a clear coupling of the
> "Virgin" brand and charitable giving, a coupling obviously designed to cast
> the brand in a favourable light and so to persuade people to choose "Virgin"
> products over the alternatives. Like it or not this is advertising.

For me, my issue was primarily with the logo, though people with an
even stronger stance about advertising have my sympathy. The logo just
makes it kind of crass.



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