[Foundation-l] new site notice now ready
birgitte_sb at yahoo.com
Thu Dec 28 13:27:52 UTC 2006
--- Tom Holden <thomas.holden at gmail.com> wrote:
> I do not want to get into whether having advertising
> on the site would be a
> good or bad thing, but it is evident that there are
> many who think it is a
> bad thing, and thus are justifiably annoyed by this.
> I also think that if we
> are going to start having advertising on the site,
> we would do rather better
> out of it if we let companies compete for it, rather
> than relying on the
> inherently random factor of donations on a
> particular day. Do we have any
> figures on how much an advert the size of the third
> line of the donation box
> would go for across all Foundation sites? I have a
> hunch it would be in the
> millions of dollars for 24 hours of exposure.
> Tom Holden (cfp)
I don't understand why we are comparing this to
advertising. This is nothing like any sort of of
internet advertising I have seen. Besides the fact
that the site notice is not developed by the companies
marketing team, the company doesn't even get to chose
when their name is mentioned on WP. They are noticed
whenever we happen to decide to have a fundraiser.
Advertising is much more coordinated than this and is
not just a mention on one group of websites. If you
believe we should not have matching donors (or only
silent ones) this is another issue. But we need to be
on the same page as to what qualifies as an
advertisement. I do not believe this does.
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