Thank you Jay for your response well I am going to get a banner print can
you get me a link for a good banner of 10th anniversary of Wikipedia ? We
guys have collected some fund by contribution by ourselves. So we can have a
banner of Wikipedia anniversary.
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Today's Topics:
1. Re: W10: Embargoed Press Release (Jay Walsh)
2. Re: W10: Embargoed Press Release (Moka Pantages)
3. Re: 10 wikipedia Jaipur (Jay Walsh)
4. Re: W10: Embargoed Press Release (Pradeep Mohandas)
5. Re: transcript of the Jimmy video (HW)
----------------------------------------------------------------------
Message: 1
Date: Sun, 9 Jan 2011 20:38:02 -0800
From: Jay Walsh <jwalsh(a)wikimedia.org>
Subject: Re: [WikiX-l] W10: Embargoed Press Release
To: Planning for WP 10th anniversary <wikix-l(a)lists.wikimedia.org>
Message-ID: <BAF3A32D-9160-4D67-A9D9-2A95BEB894E8(a)wikimedia.org>
Content-Type: text/plain; charset="us-ascii"
Those are valid points, FT2 - thanks. There are many ways we could go about
this release, and I think the direction taken here is in line with how we
expect much (not all) media to engage on this topic: celebratory, somewhat
light-hearted and joyful look at the project.
I like this version in that it proposes a lofty trajectory of growth and
change. It doesn't try to cover all of the bases, and though the final
version has some of the vision-forward facing stuff, it strikes a reasonable
balance.
Glad to see everyone's comments of course. The release isn't the center of
the celebration - let's hope the coverage generated by all of the events,
chapters, and celebrators builds for a great story.
On Jan 9, 2011, at 8:19 PM, FT2 wrote:
I asked Moka off-list to clarify the points that were
concerning me. My
comment and her response are below.
She suggested I forward it to the list, "I think it's a good point to
raise to help others think through how the release might be tailored. In
the end, it's there for them to edit and remix."
So see below :)
FT2
My email:
While laughing gently at one's past is admirable, I'm just not sure about
the degree of self-deprecation. In this release a reader takes away the key
points that it has a "funny name", that its early articles were pointless
and trite, that the last words in the next paragraph (which tend to linger)
are "total disaster".
The rest (and anything strong) comes much further down, but traditionally
a
skim-reader is less likely to pick up on stuff the further down it is.
I guess I mainly want to re-check, does this work in media terms?
Response:
I hear you. I think this release is more about writing to celebrate,
rather than writing for a real news hook. If you take a look at most
of the Foundation releases, it's more about the ceremonial process.
The nice thing about the 10 year is that almost all press are already
writing about it, so we dont have to sell them on a story-- and that's
mainly the function of a press release.
Does that make sense?
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