Dear Vietnam Wikimedians User group members,

My name is Samir Elsharbaty. I'm a community brand and marketing coordinator at the Wikimedia Foundation. I'm reaching out with an update and an invitation to join us in the movement brand project.

Last year, we started the movement brand project https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_movement_brand_project; a project to evolve the Wikimedia movement’s brand identity system. To do this we have partnered with Snøhetta https://en.wikipedia.org/wiki/Sn%C3%B8hetta_(company), an international branding and architecture agency. Through workshops, exercises, and requests for feedback, Snøhetta is working with Wikimedia communities to create an updated naming convention and design, which will be used by the Wikimedia Foundation and will be opt-in for affiliates.

As a Wikimedia affiliate organization, Vietnam Wikimedians UG is an important stakeholder in this project. I would like to invite you to become part of a process to shape our global shared brand identity. Participation is not time consuming but crucial to direct our work ahead.

Over the next five months, the brand team will be helping Snøhetta gather community feedback at key moments. Your involvement would revolve around receiving updates and providing feedback on proposals for a naming convention and brand design. If you are interested, please select one or two people from Vietnam Wikimedians UG to act as a Liaison between our team and your group during this process. We will send important updates and all feedback opportunities to that person so that they can share with the group and collect your feedback.

This process will arrive at a new branding system that you will be able to adopt if you choose, so we hope that you will decide to participate.

In the meantime, here are main hubs for updates and discussion on this project:

1.

The brand network on Facebook https://www.facebook.com/groups/wikipediabrandnetwork. 2.

Snohetta’s project hub, brandingwikipedia.org. 3.

The project page on meta https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_movement_brand_project .

Please reach out to us with any questions or thoughts you may have.

I’m looking forward to collaborating with you!

Best regards,

Samir

Samir Elsharbaty (he/him)

Community Brand and Marketing coordinator

Wikimedia Foundation https://wikimediafoundation.org/