Friday morning I saw a tweet https://twitter.com/wxbrad/status/657533140756504576 from a TV meteorologist exclaiming at the speed of edits to the Hurricane Patricia article page on Wikipedia. That struck me, and we tweeted about the updates several times as #Patricia went viral, including this tweet https://twitter.com/Wikipedia/status/657620646843707393 containing a public domain GIF of the storm on satellite.
The GIF tweet was #1 in media views, #3 in gaining new followers for our account, and #5 in engagements over the past 12 months. (Fear not: I am *very* conservative about tweeting GIFs. Thank you, Michael, for encouraging the experiment.)
Our Patricia tweets are roughly corollated to spikes on the article's page views, but that's not due to a surge of clickthroughs. I'd like to think it helped. (See attached.) The page went from nothing to 100K views in 24 hours, as James noted https://twitter.com/jamesofur/status/657807415203729409 on Twitter. We hopped on the page's back for a ride, not the other way around.
But we got in that viral conversation, helped to demonstrate that news unfolds on Wikipedia, and underscored our real-time relevance. (We're not just waiting here for you to look weird stuff up.)
The Twitter bot @wikipediatrends https://twitter.com/WikipediaTrends tweets page view spikes. I've subscribed to notifications so we can continue to be opportunistic. Zack mentioned perhaps becoming a stock tile or recommended account in Twitter Moments or another social media starter kit for media. I'm working on it. I'm also beginning to look into Snapchat possibilities.
Welcome any suggestions of real-time conversations to jump into, or ways to do it better.
Thanks much,
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder https://twitter.com/JeffElder @wikipedia https://twitter.com/wikipedia The Wikimedia blog https://blog.wikimedia.org/
Fun! Current major news events (good, bad or in between) seem to do good for our readership stats in general. Happy to see this info here. Can you write up a brief for the upcoming Research Newsletter?
Pine On Oct 24, 2015 2:01 PM, "Jeff Elder" jelder@wikimedia.org wrote:
Friday morning I saw a tweet https://twitter.com/wxbrad/status/657533140756504576 from a TV meteorologist exclaiming at the speed of edits to the Hurricane Patricia article page on Wikipedia. That struck me, and we tweeted about the updates several times as #Patricia went viral, including this tweet https://twitter.com/Wikipedia/status/657620646843707393 containing a public domain GIF of the storm on satellite.
The GIF tweet was #1 in media views, #3 in gaining new followers for our account, and #5 in engagements over the past 12 months. (Fear not: I am *very* conservative about tweeting GIFs. Thank you, Michael, for encouraging the experiment.)
Our Patricia tweets are roughly corollated to spikes on the article's page views, but that's not due to a surge of clickthroughs. I'd like to think it helped. (See attached.) The page went from nothing to 100K views in 24 hours, as James noted https://twitter.com/jamesofur/status/657807415203729409 on Twitter. We hopped on the page's back for a ride, not the other way around.
But we got in that viral conversation, helped to demonstrate that news unfolds on Wikipedia, and underscored our real-time relevance. (We're not just waiting here for you to look weird stuff up.)
The Twitter bot @wikipediatrends https://twitter.com/WikipediaTrends tweets page view spikes. I've subscribed to notifications so we can continue to be opportunistic. Zack mentioned perhaps becoming a stock tile or recommended account in Twitter Moments or another social media starter kit for media. I'm working on it. I'm also beginning to look into Snapchat possibilities.
Welcome any suggestions of real-time conversations to jump into, or ways to do it better.
Thanks much,
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder https://twitter.com/JeffElder @wikipedia https://twitter.com/wikipedia The Wikimedia blog https://blog.wikimedia.org/
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
Hi Pine,
On Sun, Oct 25, 2015 at 1:49 AM, Pine W wiki.pine@gmail.com wrote:
Fun! Current major news events (good, bad or in between) seem to do good for our readership stats in general.
What is this conclusion based on? If you find evidence for impact of a major news event on our general readership stats, please let me know so that I can include that in the weekly readership metrics reports that I'm currently sending to the Mobile-l mailing list.
Happy to see this info here. Can you write up a brief for the upcoming Research Newsletter?
It's a great piece of data analysis, but not really in scope for the research newsletter. Pine, in case you want to familiarize yourself more with the newsletter or would like to contribute, see https://meta.wikimedia.org/wiki/Research:Newsletter .
Pine
On Oct 24, 2015 2:01 PM, "Jeff Elder" jelder@wikimedia.org wrote:
Friday morning I saw a tweet from a TV meteorologist exclaiming at the speed of edits to the Hurricane Patricia article page on Wikipedia. That struck me, and we tweeted about the updates several times as #Patricia went viral, including this tweet containing a public domain GIF of the storm on satellite.
The GIF tweet was #1 in media views, #3 in gaining new followers for our account, and #5 in engagements over the past 12 months. (Fear not: I am very conservative about tweeting GIFs. Thank you, Michael, for encouraging the experiment.)
Our Patricia tweets are roughly corollated to spikes on the article's page views, but that's not due to a surge of clickthroughs. I'd like to think it helped. (See attached.) The page went from nothing to 100K views in 24 hours, as James noted on Twitter. We hopped on the page's back for a ride, not the other way around.
But we got in that viral conversation, helped to demonstrate that news unfolds on Wikipedia, and underscored our real-time relevance. (We're not just waiting here for you to look weird stuff up.)
The Twitter bot @wikipediatrends tweets page view spikes. I've subscribed to notifications so we can continue to be opportunistic. Zack mentioned perhaps becoming a stock tile or recommended account in Twitter Moments or another social media starter kit for media. I'm working on it. I'm also beginning to look into Snapchat possibilities.
Welcome any suggestions of real-time conversations to jump into, or ways to do it better.
Thanks much,
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder @wikipedia The Wikimedia blog
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
1. I was referring to the readership stats for individual articles for current events in general, as we see in the Signpost traffic report; not a meaningful change in overall traffic, although it would be interesting if that could be demonstrated.
2. I'm am inclusionist as far as Signpost articles are concerned. The scope of the Research newsletter appears to include research by academics and research by WMF staff; taking a broad view of what is meant by "research", Jeff's work would be of interest.
Pine On Oct 25, 2015 9:01 AM, "Tilman Bayer" tbayer@wikimedia.org wrote:
Hi Pine,
On Sun, Oct 25, 2015 at 1:49 AM, Pine W wiki.pine@gmail.com wrote:
Fun! Current major news events (good, bad or in between) seem to do good
for
our readership stats in general.
What is this conclusion based on? If you find evidence for impact of a major news event on our general readership stats, please let me know so that I can include that in the weekly readership metrics reports that I'm currently sending to the Mobile-l mailing list.
Happy to see this info here. Can you write up a brief for the upcoming Research Newsletter?
It's a great piece of data analysis, but not really in scope for the research newsletter. Pine, in case you want to familiarize yourself more with the newsletter or would like to contribute, see https://meta.wikimedia.org/wiki/Research:Newsletter .
Pine
On Oct 24, 2015 2:01 PM, "Jeff Elder" jelder@wikimedia.org wrote:
Friday morning I saw a tweet from a TV meteorologist exclaiming at the speed of edits to the Hurricane Patricia article page on Wikipedia. That struck me, and we tweeted about the updates several times as #Patricia
went
viral, including this tweet containing a public domain GIF of the storm
on
satellite.
The GIF tweet was #1 in media views, #3 in gaining new followers for our account, and #5 in engagements over the past 12 months. (Fear not: I am
very
conservative about tweeting GIFs. Thank you, Michael, for encouraging
the
experiment.)
Our Patricia tweets are roughly corollated to spikes on the article's
page
views, but that's not due to a surge of clickthroughs. I'd like to
think it
helped. (See attached.) The page went from nothing to 100K views in 24 hours, as James noted on Twitter. We hopped on the page's back for a
ride,
not the other way around.
But we got in that viral conversation, helped to demonstrate that news unfolds on Wikipedia, and underscored our real-time relevance. (We're
not
just waiting here for you to look weird stuff up.)
The Twitter bot @wikipediatrends tweets page view spikes. I've
subscribed
to notifications so we can continue to be opportunistic. Zack mentioned perhaps becoming a stock tile or recommended account in Twitter Moments
or
another social media starter kit for media. I'm working on it. I'm also beginning to look into Snapchat possibilities.
Welcome any suggestions of real-time conversations to jump into, or ways to do it better.
Thanks much,
Jeff Elder Digital communications manager Wikimedia Foundation 704-650-4130 @jeffelder @wikipedia The Wikimedia blog
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
-- Tilman Bayer Senior Analyst Wikimedia Foundation IRC (Freenode): HaeB
Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
social-media@lists.wikimedia.org
