I think those are great points, Joe. Thanks so much. I'm really enjoying
learning from al you folks.
Jeff Elder
Digital communications manager
Wikimedia Foundation
704-650-4130
@jeffelder <https://twitter.com/JeffElder>
@wikipedia <https://twitter.com/wikipedia>
The Wikimedia blog <https://blog.wikimedia.org/>
On Fri, Oct 2, 2015 at 9:59 AM, Joe Sutherland <jsutherland(a)wikimedia.org>
wrote:
Hi Jeff - Thanks for your thoughts and comments on
this. We're obviously
still pretty new to active participation on social! My thoughts in line.
On 2 October 2015 at 17:40, Jeff Elder <jelder(a)wikimedia.org> wrote:
Hey folks,
Let's cut down on multiple posts of the same blog links to the two
flagship social accounts, and aim a little higher for inspired posts there.
I count four posts to the Wikipedia Facebook page and four to the
@wikipedia Twitter account in the past two days for the latest News on
Wikipedia blog post. Buffer says those eight posts to our largest accounts
have resulted in just 971 clicks, and that about one in every 200 people
who saw two of the Facebook posts engaged in any way. (Strong engagement
would be about four times that.)
This is fair. News on Wikipedia (NoW) was conceived as a neat way to
showcase Wikipedia's coverage of breaking news, and the images we have,
freely licensed on Commons, to go along with them. I do think you're
absolutely right that we tweet these posts out *a lot* and that perhaps
putting focus on one of the "main stories" of the week is the better way to
go.
For context, obviously I try to get the posts out quickly, while the news
is "hot". I think at the moment this is the only post we do multiple social
pushes for in such a short space of time.
This is just one example of a larger issue, and
I'm not singling this out
as egregious, just a good case study. News on Wikipedia, thanks to Joe's
impressive expertise, is a place where we can really shine.
Thanks again ;) I'm open to ideas on how to improve this feature since
honestly, right now it's both out-of-date quickly (sometimes as soon as its
published, since it's a quickly digest) and covering five things equally.
I'll chat with Ed and yourself off-list to look into ways to improve this
segment of the Blog's coverage.
Our social guidelines urge us to "remember,
our social handles are also
about conversations, not just one-way broadcast pushes." Repetitive
posts have drawbacks: People who follow us on Twitter and like us on
Facebook may have seen the promotion of a routine blog post multiple times,
and tune out (we do see unlikes on Facebook); the algorithms note unengaged
posts and drop us down as an account; repetitive posts send a message that
we are pushing an agenda (blog post clicks) at the expense of fresh
communication; they drain the accounts of the lifeblood of inspiration and
seem canned.
Thanks for your thoughts on this. For those on this list unfamiliar with
Jeff (this is indeed a public list) - he is something of a social media
guru and has undertaken a fellowship in the study of the industry at
Stanford.
The team has settled into some great and
extremely useful practices
around blog creation, checking in on posting, and measuring metrics. But in
this area of pushing blog posts to the main two accounts, I believe the
process has gone too far into an assembly line. The flagship accounts are
our big stage; let's be more mindful about posting there and seek a little
more inspiration.
After talking with Katherine, I'm working on a tune-up of the best
practices I hope to have finished next week. I'll also chime in here on
posts to those two main accounts especially. But for now, I'd urge us to
think of them as a place for our greatest hits, and work to craft posts
there that are important, central to the mission of free information for
all, especially engaging, or just fun.
I totally agree with this. I do think, however, that we should of course
continue to promote our blog posts on these platforms, though perhaps we
could resurface older profiles and features to keep things from becoming
too much like an assembly line.
Hopefully all of that makes sense... coherency isn't something I do well.
;)
best,
Joe
Thoughts?
Jeff Elder
Digital communications managering
Wikimedia Foundation
704-650-4130
@jeffelder <https://twitter.com/JeffElder>
@wikipedia <https://twitter.com/wikipedia>
The Wikimedia blog <https://blog.wikimedia.org/>
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*Joe Sutherland*
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m: +44 (0) 7722 916 433 | t: @jrbsu <http://twitter.com/jrbsu> | w:
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