I'm sorry, I must insist on the Twitter post! I think people will get it, and those that don't will shortly thereafter because everyone who does will inform them about it-
On Jan 16, 2015, at 5:41 PM, Fabrice Florin fflorin@wikimedia.org wrote:
Hi guys,
The blog post is now live:
https://blog.wikimedia.org/2015/01/16/high-school-student-cancer-test/
I too share Juliet’s concern that most people will not understand "I am Jack's cancer research”.
So I recommend we start with a clearer message:
High school student Jack Andraka used Wikipedia to research a new test for cancer [LINK]
This will insure that a lot of people click on it, because everyone loves a success story about a student that helped cure cancer.
As a follow-up, I think it would be fine to use the more cryptic line, which will resonate with people who get it.
Would love to see the numbers next week, to see the clickthrough for both messages.
Congrats to Victor and Yoona for a really compelling human-interest story!
Have a wonderful weekend, everyone!
Fabrice
On Jan 16, 2015, at 2:31 PM, Juliet Barbara jbarbara@wikimedia.org wrote:
Maybe I'm being dense but I don't get it :/ What's the thinking behind "I am Jack's cancer research" and do you think people will get it?
On Fri, Jan 16, 2015 at 1:54 PM, Victor Grigas vgrigas@wikimedia.org wrote:
Actually I'd like all of them to be :
I am Jack's cancer research [LINK] #openaccess
It's friday - I think everyone will like it
On Fri, Jan 16, 2015 at 4:52 PM, Heather Walls hwalls@wikimedia.org wrote: Fight club reference. Sounds good to me. ;)
On Fri, Jan 16, 2015 at 1:46 PM, Victor Grigas vgrigas@wikimedia.org wrote: Could we do this one:
f/g: I am Jack's cancer research [LINK] #openaccess
on Twitter? It's like Wikipedia is saying "I am Jack's cancer research" which is true!
On Fri, Jan 16, 2015 at 4:43 PM, Michael Guss mguss@wikimedia.org wrote:
Hi everyone,
Here is the proposed social media for the blog post that is to be out today, "How 17-year old Jack Andraka used Wikipedia to research a new test for cancer." Thank you fore reviewing.
t: High school student Jack Andraka used Wikipedia to research a new test for cancer [LINK]
t: Read how high school student Jack Andraka used Wikipedia to research a new test for cancer [LINK]
f/g: I am Jack's cancer research [LINK] #openaccess
f/g: Here's how high school student Jack Andraka used Wikipedia to research a new test for cancer. After a family member died from cancer, he set out to find a cure for the disease. [LINK] [LINK]
f/g: After a family member died from cancer, Jack Andraka set out to find a new test for the disease, using Wikipedia to invent a new, fast and inexpensive test. [LINK]
f/g: Read how high school student Jack Andraka used Wikipedia to research a new test for cancer [LINK]
-- Michael Guss Research Analyst Wikimediafoundation.org mguss@wikimedia.org
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