On Jan 16, 2015, at 6:08 PM, Fabrice Florin fflorin@wikimedia.org wrote:
On Jan 16, 2015, at 2:57 PM, Victor Grigas vgrigas@wikimedia.org wrote:
On Fri, Jan 16, 2015 at 5:55 PM, Fabrice Florin fflorin@wikimedia.org wrote:
If our goal is to reach all of humanity, then I think it is appropriate to have different messages for different user groups.
Otherwise, we risk leaving out folks who have different cultural references. Sounds like a missed opportunity to me.
And sending two separate messages a few hours apart also increases the likelihood that more people will see it.
My 2 cents.
Ok! agreed!
Cool.
Thanks for your flexibility.
We will all learn from this experiment …
Yes! Happy Friday!
And kudos again for an amazing video! :)
-f
-f
On Jan 16, 2015, at 2:48 PM, Heather Walls hwalls@wikimedia.org wrote:
On Fri, Jan 16, 2015 at 2:46 PM, Fabrice Florin fflorin@wikimedia.org wrote: Why can’t we do both and compare the numbers?
Our own little version of A/B testing...we do what we can.
That’s how we learn …
Fabrice
On Jan 16, 2015, at 2:45 PM, Victor Grigas vgrigas@wikimedia.org wrote:
I'm sorry, I must insist on the Twitter post! I think people will get it, and those that don't will shortly thereafter because everyone who does will inform them about it-
> On Jan 16, 2015, at 5:41 PM, Fabrice Florin fflorin@wikimedia.org wrote: > > Hi guys, > > The blog post is now live: > > https://blog.wikimedia.org/2015/01/16/high-school-student-cancer-test/ > > I too share Juliet’s concern that most people will not understand "I am Jack's cancer research”. > > So I recommend we start with a clearer message: > > High school student Jack Andraka used Wikipedia to research a new test for cancer [LINK] > > This will insure that a lot of people click on it, because everyone loves a success story about a student that helped cure cancer. > > As a follow-up, I think it would be fine to use the more cryptic line, which will resonate with people who get it. > > Would love to see the numbers next week, to see the clickthrough for both messages. > > Congrats to Victor and Yoona for a really compelling human-interest story! > > Have a wonderful weekend, everyone! > > > Fabrice > > > >> On Jan 16, 2015, at 2:31 PM, Juliet Barbara jbarbara@wikimedia.org wrote: >> >> Maybe I'm being dense but I don't get it :/ What's the thinking behind "I am Jack's cancer research" and do you think people will get it? >> >> On Fri, Jan 16, 2015 at 1:54 PM, Victor Grigas vgrigas@wikimedia.org wrote: >>> Actually I'd like all of them to be : >>> >>> I am Jack's cancer research [LINK] #openaccess >>> >>> It's friday - I think everyone will like it >>> >>>> On Fri, Jan 16, 2015 at 4:52 PM, Heather Walls hwalls@wikimedia.org wrote: >>>> Fight club reference. Sounds good to me. ;) >>>> >>>>> On Fri, Jan 16, 2015 at 1:46 PM, Victor Grigas vgrigas@wikimedia.org wrote: >>>>> Could we do this one: >>>>> >>>>> f/g: I am Jack's cancer research [LINK] #openaccess >>>>> >>>>> on Twitter? It's like Wikipedia is saying "I am Jack's cancer research" which is true! >>>>> >>>>> On Fri, Jan 16, 2015 at 4:43 PM, Michael Guss mguss@wikimedia.org wrote: >>>>>> >>>>>> Hi everyone, >>>>>> >>>>>> Here is the proposed social media for the blog post that is to be out today, "How 17-year old Jack Andraka used Wikipedia to research a new test for cancer." >>>>>> Thank you fore reviewing. >>>>>> >>>>>> >>>>>> t: High school student Jack Andraka used Wikipedia to research a new test for cancer [LINK] >>>>>> >>>>>> t: Read how high school student Jack Andraka used Wikipedia to research a new test for cancer [LINK] >>>>>> >>>>>> f/g: I am Jack's cancer research [LINK] #openaccess >>>>>> >>>>>> f/g: Here's how high school student Jack Andraka used Wikipedia to research a new test for cancer. After a family member died from cancer, he set out to find a cure for the disease. [LINK] [LINK] >>>>>> >>>>>> f/g: After a family member died from cancer, Jack Andraka set out to find a new test for the disease, using Wikipedia to invent a new, fast and inexpensive test. [LINK] >>>>>> >>>>>> f/g: Read how high school student Jack Andraka used Wikipedia to research a new test for cancer [LINK] >>>>>> >>>>>> >>>>>> -- >>>>>> Michael Guss >>>>>> Research Analyst >>>>>> Wikimediafoundation.org >>>>>> mguss@wikimedia.org >>>>>> >>>>>> _______________________________________________ >>>>>> Social-media mailing list >>>>>> Social-media@lists.wikimedia.org >>>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>>> >>>>> >>>>> >>>>> -- >>>>> >>>>> Victor Grigas >>>>> Storyteller >>>>> Wikimedia Foundation >>>>> vgrigas@wikimedia.org >>>>> >>>>> https://donate.wikimedia.org/ >>>>> >>>>> >>>>> _______________________________________________ >>>>> Social-media mailing list >>>>> Social-media@lists.wikimedia.org >>>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>>> >>>> >>>> >>>> -- >>>> Heather Walls >>>> Communications Design Manager I Wikimedia Foundation >>>> 149 New Montgomery Street I San Francisco, CA 94105 >>>> heather@wikimedia.org >>>> >>>> _______________________________________________ >>>> Social-media mailing list >>>> Social-media@lists.wikimedia.org >>>> https://lists.wikimedia.org/mailman/listinfo/social-media >>> >>> >>> >>> -- >>> >>> Victor Grigas >>> Storyteller >>> Wikimedia Foundation >>> vgrigas@wikimedia.org >>> >>> https://donate.wikimedia.org/ >>> >>> >>> _______________________________________________ >>> Social-media mailing list >>> Social-media@lists.wikimedia.org >>> https://lists.wikimedia.org/mailman/listinfo/social-media >> >> >> >> -- >> Juliet Barbara >> Senior Communications Manager I Wikimedia Foundation >> 149 New Montgomery Street I San Francisco, CA 94105 >> jbarbara@wikimedia.org I +1 (512) 750-5677 >> >> _______________________________________________ >> Social-media mailing list >> Social-media@lists.wikimedia.org >> https://lists.wikimedia.org/mailman/listinfo/social-media > > _______________________________________________ > Social-media mailing list > Social-media@lists.wikimedia.org > https://lists.wikimedia.org/mailman/listinfo/social-media _______________________________________________ Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
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-- Heather Walls Communications Design Manager I Wikimedia Foundation 149 New Montgomery Street I San Francisco, CA 94105 heather@wikimedia.org _______________________________________________ Social-media mailing list Social-media@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/social-media
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