Aha, that second issue had not ocurred to me. I would think that FB would aggregate the shares and likes from the identical content posts that are directed to different audiences, but maybe they have a reason for not doing that. In any case, I think that Wikipedia's goals for its social media generally are to drive readership and fundraising (right?), so the lack of aggregation of likes and shares shouldn't concern us very much (or should it?)
Pine On Aug 18, 2015 2:52 AM, "Samir Elsharbaty" selsharbaty@wikimedia.org wrote:
Thanks for the helpful reply and the chart you made, Tilman!
On Tue, Aug 18, 2015 at 10:01 AM, Pine W wiki.pine@gmail.com wrote:
Is it possible to target the same message to different geographies and
demographics at different times of day? I think that FB allows this for paid ads; not sure about posts that are "organic only" (for lack of a better term)
Yes, Pine, it's possible but you will need to make the post seen for a specific group only and that way your engagement will be divided on different timezones. For example a post will be posted like 5 times, in each one you'll need to specify what countries to show to. This has two issues, the first is more work and the second is having divided engagement. i.e. the post will seem to be liked by 20 people while it should be 100 from all the posts together.
-- Samir Elsharbaty, Wikipedia Education Program Wikimedia Foundation +2.011.200.696.77 education.wikimedia.org
On Tue, Aug 18, 2015 at 10:01 AM, Pine W wiki.pine@gmail.com wrote:
Is it possible to target the same message to different geographies and demographics at different times of day? I think that FB allows this for paid ads; not sure about posts that are "organic only" (for lack of a better term)
Pine
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