Interesting: you have to read the new description of Project X at VOX Media. Reads like a parallel to what the multimedia effort wants to do. The way I see it, the more people experimenting in this space, the better.

http://jobs.voxmedia.com/apply/GcfWp7/Jobs-At-Project-X.html

We'll need D3 hackers and other data viz geniuses who can explain the news in ways words can't. We'll need video producers who can make a two-minute cartoon that summarizes the Volcker rule perfectly. We'll need coders and designers who can build the world's first hybrid news site/encyclopedia.