On Tue, Apr 2, 2013 at 10:47 PM, Yusuke Matsubara <whym(a)whym.org> wrote:
I have read about that the WMF Fundraising visited Tokyo for a week to
collect live voices from donors through interviews . If there any
wiki page or other materials explaining this kind of efforts? I'd
love to know about what were motivations and findings of this visit.
(the Japanese article linked above is a bit informally written - you
might not get much information through machine translation)
Anyone interested in this topic might want to check the WMF's
latest monthly report that briefly mentions it .
And just to share some more information I got from the Japanese
article I linked to  - it was written by Yukari Mitsuhashi, an
independent writer and journalist. She explains that
interviewees were provided with general information about how the
WMF and its fundraiser work and were asked for possible
improvements on the language and other parameters. According
to her, they also tried fine-tuning banners and messages based
on the suggestions while (or between?) the interviews. Some of
the individual opinions are also described in the article.