Very interesting. It really seems like people are trying to guess at how Google is making its choices here and I wonder if we can reach out to Google directly about a more definite way of knowing when this happens.

The majority of the video focuses on manually created data but does notes that structured data could be another great way of surfacing more content. Thinking about this and how we expose WikiData on our own search results is going to be really interesting.

Eager to hear from Dan when he gets back WMDE about when we can start exploring this.

Thanks for the link Trey

--tomasz

On Mon, Oct 26, 2015 at 6:51 AM, Trey Jones tjones@wikimedia.org wrote:

Greetings all,

This weekend I stumbled across this interesting bit of research (done by a Search Engine Optimization consultant) analyzing the increase in "rich answers" provided by Google. Rich answers are where Google tries to provide a full or partial answer to a question without requiring a click to another website.

The end of the article is concerned with SEO, and the effect different kinds of rich answers have on website traffic (e.g., partial answers lead people to your site, full answers don't), but the bulk of the article is a breakdown of the kinds of rich answers Google provides. The most surprising to me is that they license song lyrics in order to provide them (without attribution). Not surprisingly, Wikipedia comes up several times in screenshots.

Whether you care about SEO or not, it's a nice survey of the kind of rich answers Google provides:

https://www.stonetemple.com/the-growth-of-rich-answers-in-googles-search-res...

—Trey

Trey Jones Software Engineer, Discovery Wikimedia Foundation

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