The Wonderbra is a type of push-up brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1935, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra. In 1968 Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods (now Sara Lee Corporation), and later became Canadelle Inc. In 1991 the push-up Wonderbra became a sensation in the UK, although it had been sold there since 1964 under license by the Gossard division of Courtalds Textiles. Sara Lee Corporation did not renew Gossard's license and redesigned the push-up style for the reintroduction of the Wonderbra to the U.S. market in 1994. Since 1994, the Wonderbra has expanded from the single push-up design into a wide-ranging lingerie fashion label in most of the world.

Read the rest of this article: http://en.wikipedia.org/wiki/Wonderbra

_______________________________ Today's selected anniversaries:

1389: Ottoman wars in Europe: Turks under Murad I defeated Lazar Hrebeljanović and a coalition of Serb lords at the Battle of Kosovo. (http://en.wikipedia.org/wiki/Battle_of_Kosovo)

1880: Australian bank robber and bushranger Ned Kelly was captured in Glenrowan, Victoria after surviving a gun battle with police. (http://en.wikipedia.org/wiki/Ned_Kelly)

1914: Yugoslav nationalist Gavrilo Princip assassinated Archduke Franz Ferdinand of Austria, sparking the outbreak of World War I. (http://en.wikipedia.org/wiki/Assassination_of_Archduke_Franz_Ferdinand)

1919: The Treaty of Versailles was signed, ending World War I. (http://en.wikipedia.org/wiki/Treaty_of_Versailles)

1956: Workers in Poznań, Poland held massive protests demanding the lowering of food prices, rising of wages and revoking some recent law changes that worsened working conditions, but were violently repressed the following day. (http://en.wikipedia.org/wiki/Pozna%C5%84_1956_protests)

1969: In response to a police raid at the Stonewall Inn in New York City, groups of gay and transgender people began to riot against New York City Police officers, a watershed event for the worldwide gay rights movement. (http://en.wikipedia.org/wiki/Stonewall_riots)

_____________________ Wikiquote of the day:

To renounce liberty is to renounce being a man, to surrender the rights of humanity and even its duties. For him who renounces everything no indemnity is possible. Such a renunciation is incompatible with man's nature; to remove all liberty from his will is to remove all morality from his acts. -- Jean-Jacques Rousseau (http://en.wikiquote.org/wiki/Jean-Jacques_Rousseau)