Search engine optimization (SEO) is the process of improving the
volume and quality of traffic to a web site from search engines via
"natural" search results. Usually, the earlier a site is presented in
the search results, or the higher it "ranks," the more searchers will
visit that site. SEO can also target different kinds of search,
including image search, local search, and industry-specific vertical
search engines. As a marketing strategy for increasing a site's
relevancy, SEO considers how search algorithms work and what people
search for. SEO efforts may involve a site's coding, presentation, and
structure, as well as fixing problems that could prevent search engine
indexing programs from fully spidering a site. Other, more noticeable
efforts may include adding unique content to a site, and making sure
that the content is easily indexed by search engines and also appeals
to human visitors. The acronym "SEO" can also refer to "search engine
optimizers," a term adopted by an industry of consultants who carry
out optimization projects on behalf of clients, and by employees who
perform SEO services in-house.
Read the rest of this article:
http://en.wikipedia.org/wiki/Search_engine_optimization
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Today's selected anniversaries:
1644:
The Battle of Marston Moor, one of the decisive encounters of the
English Civil War, was fought near York.
(
http://en.wikipedia.org/wiki/Battle_of_Marston_Moor)
1839:
53 African slaves mutinied on the slave ship La Amistad off the coast
of Cuba.
(
http://en.wikipedia.org/wiki/La_Amistad)
1900:
First Zeppelin flight occurred over Lake Constance near
Friedrichshafen, Germany.
(
http://en.wikipedia.org/wiki/Zeppelin)
1937:
Amelia Earhart and navigator Fred Noonan disappeared over the Pacific
Ocean during an attempt to make a circumnavigational flight.
(
http://en.wikipedia.org/wiki/Amelia_Earhart)
1976:
North and South Vietnam united under communist rule to form the
Socialist Republic of Vietnam.
(
http://en.wikipedia.org/wiki/Vietnamc)
1997:
The Thai baht rapidly lost half of its value, marking the beginning of
the 1997 East Asian financial crisis.
(
http://en.wikipedia.org/wiki/1997_East_Asian_financial_crisis)
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Wikiquote of the day:
There's no lifethat couldn't be immortalif only for a
moment.Deathalways arrives by that very moment too late.In vain it
tugs at the knobof the invisible door.As far as you've come can't be
undone.~ Wisława Szymborska
(
http://en.wikiquote.org/wiki/Wis%C5%82awa_Szymborska)