In the late 1920s, American automaker General Motors (GM) introduced
four brands to supplement its five existing brands of passenger cars. In
descending order of price, these were LaSalle, to supplement Cadillac;
Viking (example pictured), to supplement Oldsmobile; Marquette, to
supplement Buick; and Pontiac, to supplement Oakland. The brands were
introduced in an effort to fill gaps in GM's pricing ladder and produce
cars that were cheaper to make for its existing divisions. The Great
Depression resulted in the failure of most of these brands. Viking and
Marquette were each discontinued within two years of their
introductions, and LaSalle after slightly more than a decade. Pontiac
had the opposite fate; it was Oakland that would be discontinued, while
Pontiac would continue until 2010.
Read more: <https://en.wikipedia.org/wiki/General_Motors_companion_make_program>
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Today's selected anniversaries:
1910:
Emil Kraepelin published a new edition of his Textbook of
Psychiatry, including for the first time Alzheimer's disease, named
after his colleague Alois Alzheimer.
<https://en.wikipedia.org/wiki/Alzheimer%27s_disease>
1966:
Vietnam War: United States and South Vietnamese troops began
Operation Hastings to push North Vietnamese forces out of the
Demilitarized Zone.
<https://en.wikipedia.org/wiki/Operation_Hastings>
2014:
A Moscow Metro train derailed, killing 24 people and injuring
160 others in the deadliest accident in the metro system's history.
<https://en.wikipedia.org/wiki/2014_Moscow_Metro_derailment>
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Wiktionary's word of the day:
kombu:
Edible kelp (“a type of brown seaweed”) (from the class Phaeophyceae)
used in East Asian cuisine.
<https://en.wiktionary.org/wiki/kombu>
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Wikiquote quote of the day:
All purposeful manifestations of life, including their very
purposiveness, in the final analysis have their end not in life but in
the expression of its nature, in the representation of its significance.
--Walter Benjamin
<https://en.wikiquote.org/wiki/Walter_Benjamin>
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