Phil Boswell wrote:
Exactly.
(If it was me, though, I'd use U+200C Zero Width Non-Joiner or
maybe U+200B Zero Width Space. I believe the intent of U+200D
Zero Width Joiner is that it tries to force ligatures, especially
in scripts like Arabic that have lots of ligated characters, and
fancy rules for when or when not to ligate them automatically.
Clearly the double apostrophe isn't a ligature; it's just
something you didn't want joined, in this case by the wiki markup
parser.)