On Tue, Sep 1, 2015 at 10:09 PM, Ori Livneh <ori(a)wikimedia.org> wrote:
Interstitials are full-page ads where you have to click a link to get to
the actual content. These are normal banners.
More importantly, as you can see in the Phabricator task, they are an
experiment to measure if it is possible to make more people use the app.
Experiments are good. For one thing, they can turn out negative, in which
case we will have been spared a philosophical debate about openness.