Joseph Seddon wrote:
So firstly you can see all of our standard banners here
[1]. Those links
will always contain our most current control banner designs and the
control text will be updated regularly through the English campaigns. We
are working to limit the number of banners each reader sees and it is
important to note that readers will only see the large banner once. On
the large banner, the close button is accompanied with explicit text.
The smaller banner doesn’t have the text because of the more limited real
estate but has an “X” around 45% large. Dismissing the banner or using
the remind me later function will hide the banner for a period of 1 week.
We have worked hard over the years to rephrase many of the areas of
criticism relating to our appeals taking into account both staff and
community feedback. The most recent such change was a small edit from
“small non-profit” to “non-profit”. I’ll be keeping that page up to date
with the changes to our copy through the campaign. We are working with the
Communications team on our new messaging for banners and emails not just
for new ideas but to ensure it remains consistent with overall WMF
messaging. The WMF Legal department also reviews all fundraising messages
to ensure accuracy.
Finally, I foresee absolutely no reason for us to change our policy of not
showing fundraising banners to logged in users and will definitely
maintain this for the English campaign.
This was an excellent reply and read. Thank you!
MZMcBride