A branding decision that, in the long run, very much
improves the
perception of our projects,
It is doubtful. Were Wikipedia would ever need to be rebranded as
wikibook-encyclopaedia, it would only send a message that wikipedia is
not comfortable in its own skins.
and thereby increases their chances of
broad success, may, in typical communities, be an
unpopular decision,
because people have become accustomed to the existing brands and even
take a little personal pride in their familiarity with them all.
That is true. However, your proposal is, from the beginning,
manufactured towards short-term marketing. Your marketing plan has
never considered that a name is related to two fundamentals in a wiki
- the content and the community.