Puddl Duk wrote:
On 1/1/06, Daniel Mayer <maveric149(a)yahoo.com>
wrote:
And to continue writing that encyclopedia we need
to keep our financial house in order. Numbers
are farily important in that regard. Let't not forget that. :)
-- mav
Do we have any idea of the income ads will produce? If so, how
accurate is the projections? How about income projections for limited
ads (prohibited from article namespace, for example).
This is a good question.
Next is to be realistic.
As soon as we begin collecting money from advertisement, the revenues
from other sources will be plummeting. Typically, we can expect a drop
of revenues from direct donations.
Consequently, we need not only to estimate how much advertisement will
bring in, but how much will not get in anymore. It would be a total
shift in business model.
The other point is this one : advertisement is likely to bring in a lot
of money, much more than we currently have available (and which is
unsufficient compared to our real needs). Aside from any consideration
of the "source" of money, I do not think the organisation is ready to
handle an amount of income of, say, 10 times what it is right now. We
are working on that however.
Ant