On Fri, Jun 27, 2014 at 2:26 PM, Dario Taraborelli
<dtaraborelli(a)wikimedia.org> wrote:
On the contribution side, the switchover also had a positive impact on new user
activation [1].
iPad users who were previously signing up on the desktop site saw a significantly (and
substantially) higher activation rate [2] as a result of the redirection, for most days we
sampled after the switchover.
It’s too early to tell if this change in new user engagement will persist (we probably
had a large number of testers among the first signups) and we know that by design
(anonymous edit restrictions, prominent CTAs) we should expect to see a higher conversion
for editors on the mobile site, but these results are very encouraging: we’re seeing a
much higher rate of new users to contribute to start editing Wikipedia in an environment
that is more appropriate for tablet devices.
Very cool data, thanks Dario! Is it possible to quantify before/after
total edit volume to account for the impact of the anonymous edit
restriction?
Erik
--
Erik Möller
VP of Engineering and Product Development, Wikimedia Foundation