Brilliant! Thanks Jason glad to confirm the impact, hope it helps with your
internal discussions. I will add you to our list of people to collect from,
and will send you the email we sent out to our research partners.
Cheers,
Alex Stinson
On Tue, Mar 1, 2016 at 11:45 AM, Jason J. Evans <jason.evans(a)llgc.org.uk>
wrote:
Excellent, Thanks for sharing the news. A quick look
at Google Analytics
shows a sharp rise in Referrals from Wikipedia since last week.
Also, I am happy to share analytics from the National Library of Wales.
Best
Jason
On Tuesday, March 1, 2016 16:01 GMT, Alex Stinson <astinson(a)wikimedia.org>
wrote:
Hi all,
Since the HTTP to HTTPS change last summer, a number of Wikipedia Library
and GLAM partners have reported a drop in traffic reported as "referrals"
from Wikipedia, where many of these referrals are being reported as
organic
referrals, effectively creating "dark
traffic".
Dario Taraborelli from the research team, worked with Wikimedia Ops to
find
a solution to this problem. He and I are also
working with a number of
movement partners to understand this effect, and better assess how
Wikipedia references provide referrals to frequently cited websites (see
https://meta.wikimedia.org/wiki/Research_talk:Wikimedia_referrer_policy and
https://phabricator.wikimedia.org/T87276 ).
Last Tuesday (Feb 23) the ops team turned on a new "meta referrer tag" so
that sites getting traffic via clicks from Wikimedia pages may see these
referrals in analytics reports. Several publishers have of an increase in
correctly labeled Wikimedia traffic.
Since this effect has been in place for about a week: you may want to let
your partners at cultural heritage institutions know about this change.
Historically, referrals have been a indicator of partnership success and
a
persuasive tool for organizations to participate,
and the HTTPS change
may
have obscured this.
Moreover, if your GLAM partners would be interested in supporting by
sharing referral traffic: we will be collecting
partner analytics data
from
January 1 to March 30 in about a month. Let me
know if you think your
GLAM
partner would like to participate.
Cheers,
Alex Stinson
--
Jason Evans
Wicipediwr Preswyl / Wikipedian in Residence
Llyfrgell Genedlaethol Cymru / National Library of Wales
jason.evans(a)llgc.org.uk
Ffon/Tel: +44 (0)1970 632405
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