As it appears my earlier email was not approved by the moderators:
I'm in agreement with Fæ on this.
The text and videos given on the subject of the new "interconnection" focus
is all extremely vague. I don't see how this is a change from previous
branding, or how the idea of "interconnection" will change anything.
Specifically in regard to the video, I was surprised by the vagueness.
Obviously, everything is connected. We are all humans with a majority of
similar characteristics and a high potential for similar experiences.
Putting together a few videos of people from different cultures
collaborating and some videos of nature doesn't make a branding strategy.
I am very happy that, in the presentation, a timeline was addressed and
that there will be ample time for feedback on the proposed naming
conventions. I am looking forward to that; this project has been quite
vague for a while, and I hope there's some great ideas we can, as a
community, discuss.
Best regards,
Chris Gates
(User:Vermont)
On Sat, Apr 18, 2020 at 1:44 PM Anders Wennersten <mail(a)anderswennersten.se>
wrote:
I have a background in a telecom supplier, and we were
proud to talk of
us "connecting people" and with 5G (where things also gets connected)
"interconenctivity" would be a great brand concept for that company.
But for Wikimedia I have never felt this as a relevant brandconcept. To
"share and spread knowledge"is the core word as far as I see it and have
been all the time.
Anders
Den 2020-04-18 kl. 18:44, skrev Peter Southwood:
I agree. It did not seem to say anything much.
Cheers,
Peter
-----Original Message-----
From: Wikimedia-l [mailto:wikimedia-l-bounces@lists.wikimedia.org] On
Behalf Of
Fæ
Sent: Saturday, April 18, 2020 3:06 PM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Summary of the Brand Project presentation
Have now watched "interconnection". It did not seem to say anything
tangible apart from stuff like you find 'interconnection in nature' in
the 2 minutes. It was produced to a good standard.
Sorry, it was not encouraging. The question remains of how much this
is costing the movement in WMF funding and valuable Wikimedia
community time without any clear outcomes being defined that the
Wikimedia community wants or could use to benefit the core value of
adding to the sum of human knowledge. Why the "rebranding" project
continues at this time remains an enigma.
We have gone ahead and added the video to Commons. If superseded it
will remain useful as a snapshot as of 16 April.
https://commons.wikimedia.org/wiki/File:Our_unified_concept_interconnection…
Thanks,
Fae
On Fri, 17 Apr 2020 at 09:57, Samir Elsharbaty
<selsharbaty(a)wikimedia.org> wrote:
> Hi everyone,
>
>
> Yesterday, the 2030 Brand Movement Project presented the unified concept
> that will guide the upcoming branding proposals. Thanks to the 224
> attendees who watched the presentation live! Participants brought a
great
> stream of comments and questions (averaging 8
per minute!) that helped
> clarify important points.
>
> The unified concept, “interconnection”, was arrived at after many
community
> workshops, exercises, and conversations.
“Interconnection” distills the
23
> distinct concepts generated in workshops into
a single word that links
> together the insights and definitions from the participants, and at the
> same time adds more meaning to the answer to the question who are we?
This
> concept will not be a public or visible part
of branding, but rather a
> guiding idea.
>
> Take a look at the video explaining interconnection as a unified concept
> [1].
>
> You can watch the full presentation video, together with the lively
> discussion that accompanied it [2]. Most of the questions were answered
> during the presentation (including questions about the project scope,
the
> upcoming naming convention proposals, and the
RfC), but there wasn't
enough
> time to answer them all. Questions are being
compiled on the Brand
Network
> talk page on Meta [3].
>
> The team will be hosting a follow-up office hour next week to answer the
> rest of the questions. Participation details will be shared on the Brand
> Network talk page. The session will be recorded and shared, and answers
> will be covered on the project pages. If you have a different question
> you’d like to ask, feel free to add it to the page or bring it to the
> office hour.
>
> PS: As soon as these videos are ready for Commons we will upload them
> there, and we will notify about this on the Brand Network talk page as
well.
>
> Thanks,
>
> Samir & the Brand Project team
>
> [1]
>
https://brandingwikipedia.org/2020/04/16/our-unified-concept-interconnectio…
https://meta.wikimedia.org/wiki/Talk:Brand_Network#Unified_concept:_Interco…
>
> Samir Elsharbaty (he/him)
>
> Community Brand and Marketing coordinator
>
> Wikimedia Foundation <https://wikimediafoundation.org/>
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