[Wikimedia-l] Paid editing v. paid advocacy (editing)

[Federico Leva (Nemo)]

Arne Klempert, 10/01/2014 17:51:
> I've heard that before from Wikipedians. However, it does not match
> with what communication professionals keep telling me. Even larger
> companies with solid communication departments are usually not in a
> place to spend enough ressources to correct their articles beyond
> basic facts. [...]

That only means that their return on investment is too little for them, 
not that they wouldn't have enough resources. Usually, that's because 
what they're trying to do is impossible, so they keep hitting a wall. 
Wiki-PR's very reasonable prices show that the job can be very 
cost-effective and not so heavy, if one knows what can survive in the 
system.
In my experience, every time you talk with a company's communication 
person you have to spend hours convincing them that every single thing 
they thought or wanted to do on Wikipedia is totally impossible, then 
after a complete mind-reset you can teach them the simple things they 
can do successfully. Things could be much smoother, but our approaches 
are too inefficient (or our resources insufficient by several orders of 
magnitudes with current approaches) for the necessary mass-education of 
communication professionals to happen and enable them to productive 
interaction.

Nemo