[Wikimedia-l] Communication plans for community engagement

[Peter Southwood]

How do you propose to get people to actally read the notices?
Peter
----- Original Message ----- 
From: "Nathan" <nawrich at gmail.com>
To: <cfranklin at halonetwork.net>; "Wikimedia Mailing List" 
<wikimedia-l at lists.wikimedia.org>
Sent: Tuesday, July 23, 2013 3:32 PM
Subject: [Wikimedia-l] Communication plans for community engagement


> On Tue, Jul 23, 2013 at 9:16 AM, Craig Franklin
> <cfranklin at halonetwork.net> wrote:
>
>>
>> As is usually the case, I'm not saying this to have a go at the 
>> developers
>> or anyone else involved (who are obviously doing their best), but I think
>> that some of the communication on this topic has been a bit clumsy and 
>> has
>> caused a lot of unnecessary angst that could probably have been avoided 
>> if
>> it had been planned for in advance.  Does the Foundation have formal
>> communication plans for things like this that focus on gaining community
>> buy-in?  If not, then you probably should.  Obviously more testing and
>> specifically more user acceptance testing would have been helpful in this
>> case, although I understand the political pressures in getting the 
>> product
>> shipped on time.
>>
>> Cheers,
>> Craig Franklin
>
>
> I alluded to this same issue in my earlier reply and thought this
> deserved its own thread. We all know that it has happened many times -
> a change, policy or other initiative emanates from the Foundation or a
> member of its staff, and various community groups respond negatively.
> The response is ignored or not properly addressed in a timely manner,
> and it snowballs into something much larger.
>
> The WMF staff often seem to be caught flat-footed when this happens,
> and only after an unnecessary degree of escalation within the
> community do they engage fully (in what I think of as "crisis mode"
> communications, usually from Erik, Sue or another WMF senior leader).
>
> So if it hasn't already, perhaps the WMF should consider making a
> robust plan for active communications a part of every significant
> initiative and rollout process. This should mean regular and
> coordinated posts to mailing lists, blog posts, and community centers
> on affected products - and a special effort should be made to discover
> complaints and provide specific, regular and detailed feedback in
> response. And I don't mean only product development; this ought to
> apply equally to the full spectrum of WMF interaction with the
> movement, from MediaWiki development to adjustments to the FDC process
> to Board resolutions and so on. All teams, from engineering to product
> to fundraising to community liaisons, should be evaluated and held
> responsible for the quality of their movement communications.
>
> Perhaps that is unusual for a software house, and thus not the normal
> mental go-to or skillset for WMF staff used to working with a
> different type of customer. But I think it is acutely evident that
> this type of rapid, serious engagement would pay major dividends for
> the WMF in terms of its relationship with the various editing
> communities and the Wikimedia movement.
>
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