[Wikimedia-l] Rationale for fundraising record?
z at mzmcbride.com
Sun Jan 6 19:59:54 UTC 2013
Zack Exley wrote:
> In past years, the campaign has dragged on for weeks with us only making
> $150,000 per day. We wanted to avoid that this year, and so we did
> everything we could to get the money in fast, so that we weren't littering
> the sites with banners for little return.
Thank you for the very detailed reply. I'm highlighting just this paragraph
to say thank you to the fundraising team again for all of its work to reduce
the time the banners spend on the site. This is fantastic. :-)
In previous discussions, there were questions about trade-offs and I think
you mentioned that the Wikimedia community would have to make some choices
about certain implementation details (e.g., "stickiness" of banners) after
evaluating the cost of these features (annoyance to readers and editors)
versus their benefit (increase in donations, decrease in fundraising banner
time, etc.). I realize it's January and that the next annual fundraiser is
many months away, but do you have any idea when this year you'll be having a
discussion about these trade-offs and where?
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