[Wikimedia-l] Fundraiser launch update

Zack Exley zexley at wikimedia.org
Mon Nov 26 17:02:36 UTC 2012

On Mon, Nov 26, 2012 at 2:08 AM, David Gerard <dgerard at gmail.com> wrote:

> On 26 November 2012 07:10, Zack Exley <zexley at wikimedia.org> wrote:
> > We're going to run this end of year campaign only in 5 countries (US, CA,
> > GB, AU & NZ) and then spend three months meticulously localizing and
> > translating (and testing for new purely local messages) before running
> the
> > global campaign in all other counties, in which our best messages and
> > designs developed in December will be used across the world.
> So ... you're dividing this up by country, not by project language -
> even though language is the issue?

Language is not the only issue. We also want to pay closer attention to
local payment methods, local fraud monitoring, credit card and other
payment processing rates, etc... And that stuff is all country-based.

But the main reason to do it by country is that it's the best way to ensure
that people only see banners once a year. Most -- or at least many --
readers use several projects regularly. So if we did it by language, a lot
of people would see two months of banners at different times of the year.

> - d.
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Zack Exley
Chief Revenue Officer
Wikimedia Foundation
415 506 9225

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