[Wikimedia-l] Banners are too bright, too long

[Zack Exley]

On Tue, Dec 4, 2012 at 9:02 AM, Zack Exley <zexley at wikimedia.org> wrote:

> Unacceptable!


Sorry Max, your tone and language gave me a flashback to my demonic 3rd
grade teacher and it took a little while to recover. (I'm not joking.)

On the topic of the "sticky" banners, I'd like to know what others think.
Starting next year, or even now, we can remove the stickiness. That will
just mean more days of banners. It's just a choice.

To me, it's not clear which is better. Tens of thousands of donors have
filled out a survey this year after donating. We've gotten hardly a handful
of complaints. I would have expected a lot. Instead, we have lots of people
thanking us for making them see the banners, because they were happy to
learn this surprising news that we're a non-profit that runs on donations.

Is it really so bad? Stickiness boosts donations by about 20-30%. That
means many fewer days of banners. Next year it may mean that we just show
people only one banner view all year instead of two. Or maybe 2 instead of
4 (we don't know how it will play out yet).



>
>
> On Tue, Dec 4, 2012 at 12:52 AM, MZMcBride <z at mzmcbride.com> wrote:
>
>> Zack Exley wrote:
>> > We just were playing around with the hover banners to see what kind of
>> > effect they might have. They're not up now. And probably won't come
>> back.
>>
>> Your comment reminds me of discussions from earlier this year with the
>> Editor engagement experiments (E3) team about treating Wikimedia users as
>> colleagues, not as customers.[1]
>>
>> The auto-expand banners were unacceptable. As I'm currently viewing
>> en.wikipedia.org, the banners _continue_ to block portions of the page
>> content as I scroll down the page. This is also unacceptable.
>>
>> Enough "playing around." You're annoying readers and editors alike with
>> these banners.
>>
>> MZMcBride
>>
>> [1] https://meta.wikimedia.org/wiki/Experiments
>>
>>
>>
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>
>
>
> --
> Zack Exley
> Chief Revenue Officer
> Wikimedia Foundation
> 415 506 9225
>
>


-- 
Zack Exley
Chief Revenue Officer
Wikimedia Foundation
415 506 9225