[Wikimedia-l] Banners are too bright, too long

[Sue Gardner]

We've been getting a ton of positive response to the banners this year. I
was at Newsfoo this weekend and a half-dozen people told me they donated
this year for the first time, because they liked the banners' factual tone.
I asked them if they found them ugly and they said yes, but that they
didn't mind or care. I've gotten the same kind of comments from other
channels as well: e-mails and Facebook and so on.

The campaign this year is hugely effective. The banners are smaller and the
campaign will be significantly shorter than in previous years, and yet we
will raise more money: that's excellent.

Thanks,
Sue
On Dec 2, 2012 7:30 PM, "Steven Walling" <steven.walling at gmail.com> wrote:

> On Sun, Dec 2, 2012 at 4:15 PM, Mono <monomium at gmail.com> wrote:
>
> >  They are now expanded
> > by default
> >
>
> Not //quite// the case, actually. So far as I can see, the banners slide
> open when you mouse over them, but stay closed by default.
>
> I think it's kind of bad tactic, since it defies user expectations that
> actions are triggered by clicks, not on hover. But it is fairly common
> among some advertisers. One thing that might balance this out would be
> making the close icon more high profile (previous banners have had a proper
> icon, rather than a simple letter-like X).
>
> One plus: the new dropdown takes up less space on the page than the
> previous version, since the Jimmy appeal seems to be either removed or
> squashed to a smaller size.
>
> Steven
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