[Foundation-l] some worries about fundraiser and editor appeals boycotting it

[Peter Coombe]

I believe that the plan is to bring in the "thermometer" showing how
close we are to our target in the later stages of the fundraiser. As
you say, hopefully that will boost donations again.

At the moment we seem to be doing fine. The personal appeal has proved
itself extremely powerful, I think the only reason the Jimbo appeal
came so late last year was that no one realised just how effective it
could be. It's only natural that response will decrease over time, so
that's why there are a variety of messages being trialled to keep up
interest.

Pete / the wub


On 7 December 2010 15:00, Olaf Simons <olaf.simons at pierre-marteau.com> wrote:
> One of the problems is probably the rhythm of the fundraiser. Jimbo stepped in
> as he would normally do several weeks later. One would till then see the bar
> running up to the number WMF was trying to reach - and may be decide to actually
> make WMF reach its target.
>
> The present campaign is extremely personalised and it has cancelled the "what we
> need / and what we have" question. The reactions on the present campaign are as
> personal reaching from satire to the odd individual (as now seen) trying to
> bring his own person into the game.
>
> Olaf
>
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