[Foundation-l] Report to the Board of Trustees June 2009

[Sue Gardner]

Report to the Wikimedia Foundation Board of Trustees

Covering:               June 2009
Prepared by:            Sue Gardner, Executive Director, Wikimedia Foundation
Prepared for:   Wikimedia Foundation Board of Trustees

MILESTONES FROM JUNE

1.  Finalization and approval of the 2009-10 Annual Plan and staff goals
2.  2008-09 staff performance reviews
3.  Hiring interviews for the Strategy Project

KEY PRIORITIES FOR JULY

1. Finalization of staff hiring for Strategy Project
2. Advisory Board member Wayne Mackintosh will visit the Wikimedia
Foundation for meetings related to strategy, technology and outreach
3. Proposals from public relations firms will be reviewed for the
2009-10 communications campaign

THIS PAST MONTH

In June, Facebook overtook the Wikimedia Foundation sites as the
fourth-most-popular in the world, with Wikimedia dropping to number
five, serving 302 million global unique visitors according to comScore
Media Metrix.  Currently, the most popular web properties in the world
are 1. Google sites, 2. Microsoft sites, 3. Yahoo sites, 4.
Facebook.com, and 5. Wikimedia sites.

2009-10 ANNUAL PLAN

In June, following months of consultation and planning, Sue Gardner
and Veronique Kessler finalized the 2009-10 Annual Plan and presented
it for approval to the Board of Trustees at a special IRC meeting June
16. The Board voted unanimously in support of the plan.  The 2009-10
Annual Plan and an FAQ are at:
http://wikimediafoundation.org/wiki/2009-2010_Annual_Plan_Questions_and_Answers

STRATEGY PROJECT

During June, interviews began for the Strategy Project team. The
Wikimedia Foundation received more than 200 applications for the
Project Manager position, most from people with project manager
experience in for-profit technology companies.  Sue, Erik Moeller and
Jennifer Riggs interviewed seven candidates for the Project Manager
role.  More than one hundred people applied for the Facilitator
position, including many people with professional backgrounds in
facilitation and organizational development, as well as several
Wikimedia community members: Sue, Erik and Jennifer interviewed five
candidates.  More than one hundred people applied for the Research
Analyst position. Sue, Erik and Erik Zachte interviewed six candidates
for the Research Analyst role.  Hiring decisions will be announced by
mid-July.

OUTREACH & PROGRAMS

During June, Jennifer Riggs and Frank Schulenburg worked with a
volunteer team to finalize nearly nine months of preparations for a
July Wikipedia Academy staged in partnership with the National
Institute of Health. This event is intended to model new strategies
for welcoming new editors and sustaining their participation.

Jennifer worked with Sue, Erik Moeller and Veronique to review and
evaluate proposals submitted through the Chapters Funding Request
process. Twenty-six of thirty proposals received were approved.
Recipients will be posting descriptions of their events and lessons
learned on Meta, linked from
http://meta.wikimedia.org/wiki/Wikimedia_chapters/WMF_grants

Sara Crouse and Cary Bass continued to support the Wikimania
scholarships committee and coordinate travel bookings for scholarship
recipients.

Cary recruited a volunteer team to conduct an analysis of the
efficiency, effectiveness and levels of customer service provided
through the current OTRS customer service ticket system.

COMMUNICATIONS

Major coverage during June revolved around the following stories:

1. Keeping news of kidnapping off Wikipedia (June 28): Reports of the
freeing of kidnapped NY Times journalist David Rohde by the Taliban in
late June drew international coverage, much relating to Rohde's
Wikipedia page.  News of Rohde's kidnapping had been kept off Wikipedia
by Jimmy Wales and other volunteers through careful application of
Wikipedia's policies on reliable sourcing and biographies of living
persons.  Coverage was mostly positive: the intent was applauded, but
some onlookers felt it set a worrying precedent.
http://www.sfgate.com/cgi-bin/blogs/techchron/detail?&entry_id=42811
http://features.csmonitor.com/innovation/2009/06/29/was-wikipedia-correct-to-censor-news-of-david-rohdes-capture/
http://www.nytimes.com/2009/06/29/technology/internet/29wiki.html

2. Michael Jackson's death “breaks the internet,” sets a record for
Wikipedia (June 26):
News of Michael Jackson's death caused traffic to surge on some big
sites including Wikipedia, with over one million hits to Jackson's
Wikipedia article in a single one hour period.
http://edition.cnn.com/2009/TECH/06/26/michael.jackson.internet/
http://www.sfgate.com/cgi-bin/blogs/techchron/detail?blogid=19&entry_id=42557
http://www.mirror.co.uk/celebs/news/2009/06/26/michael-jackson-is-dead-news-of-tragic-death-brings-google-and-wikipedia-to-a-halt-115875-21472173/

3.Wired editor and prominent author Chris Anderson apologized
following criticisms that his new book "Free" contained unattributed
text from Wikipedia (June 25):
http://www.latimes.com/entertainment/news/arts/la-et-free25-2009jun25,0,3226325.story
http://mediadecoder.blogs.nytimes.com/2009/06/24/editor-of-wired-apologizes-for-copying-from-wikipedia-in-new-book/
http://www.fastcompany.com/blog/chris-dannen/techwatch/chris-andersons-free-contains-lifted-wikipedia-passages

4. Wikipedia picks green data center (June 23): Significant tech-media
coverage of Evoswitch's donation of hosting space for cache servers in
Amsterdam.
http://www.eweekeurope.co.uk/news/wikimedia-moves-into-green-european-data-centre-1198
http://www.thewhir.com/web-hosting-news/062309_EvoSwitch_Hosts_the_Wikimedia_Foundation

5. Google News picks up Wikipedia (June 21): Bloggers and media
reporters reported that Google News nows includes Wikipedia articles.
Google initially tested the technology quietly, but later publicly
announced that Wikipedia articles would now appear alongside other
news and information results.
http://www.nytimes.com/2009/06/22/technology/internet/22wiki.html
http://www.washingtonpost.com/wp-dyn/content/article/2009/06/09/AR2009060902850.html

6. Wikipedia preps for video (June 19): An MIT Technology review
interview with Erik and Michael Dale shed light on the ongoing video
editing / uploading development work led by Michael in partnership
with Kaltura.
http://www.technologyreview.com/web/22900/
http://www.readwriteweb.com/archives/wikipedia_getting_video_within_months.php
http://news.cnet.com/8301-13506_3-10269308-17.html

7. Wikipedia turned into a book (June 18, and earlier)
Never underestimate the power of an image. Designer Rob Matthews'
sculpture creation of a book containing over 5,000 pages based on 473
featured WP articles initially caused a wave of twitter coverage,
followed by hundreds of blog posts and considerable conventional media
coverage.
http://livenews.com.au/entertainment/wikipedia-converted-into-gigantic-book/2009/6/18/210370
http://www.rob-matthews.com/index.php?/project/wikipedia/

8. Scientology row stirs a war on words (June 1): June kicked off with
major coverage of the English Wikipedia's Arbitration Committee
decision to block a group of editors associated with the hundreds of
Scientology articles on Wikipedia. Some onlookers criticized the
decision as censorship, while others lauded it as preserving
neutrality on Wikipedia.
http://blogs.wsj.com/digits/2009/06/01/wikipedia-bans-scientology-churchs-edits/
http://www.nytimes.com/2009/06/08/technology/internet/08link.html
http://articles.latimes.com/2009/jun/05/business/fi-wikipedia-scientology5
http://www.colbertnation.com/the-colbert-report-videos/229645/june-04-2009/wikipedia-bans-scientologists

During June, the Wikimedia Foundation participated in interviews with
Australian daily newspaper The Age (Melbourne, Australia); Newsweek
magazine (New York City, USA); the Canadian Press news agency (Ottawa,
Canada and Vancouver, Canada); the San Francisco Chronicle daily
newspaper (San Francisco, USA); the Washington Post (Washington DC,
USA); PR Week Magazine (New York City, USA); National Public Radio
(Baltimore, USA); the Toronto Star (Toronto, Canada); The Municipalist
(Washington DC, USA); the Courier Post (Cherry Hill, New Jersey, USA);
the Spanish daily newspaper Publico (Madrid, Spain); Ha'aretz Business
(Tel Aviv, Israel); the International Regional Magazine Association;
the New York Times (New York City, USA); the Houston Chronicle
(Houston, Texas, USA); NBC 6 (South Florida, USA); Hot Press Magazine
(Dublin, Ireland); NBC News (Miami, Florida, USA); BBC Radio News
(London, UK); the Rockford Register Star (Rockford, Illinois, USA);
and Human Events (Washington DC, USA).

During June, the Wikimedia Foundation released one press release,
announcing its signing of a contract with EvoSwitch, the
carrier-neutral data center in Amsterdam that operates fully
CO2-neutral. As part of the contract, Evoswitch is providing more than
EUR 300,000 of in-kind support in the form of bandwidth and hosting
services. Wikimedia will use the Amsterdam site as its HUB for Europe.
 “Wikimedia Selects Green Data Center EvoSwitch as Internet HUB for
Europe.” http://wikimediafoundation.org/wiki/Press_releases/Wikimedia_Selects_EvoSwitch_June_2009

TECHNOLOGY

The technology department began their month upgrading the search
services to allow the Wikimedia Foundation sites to switch in advanced
search features such as spelling correction.  Previously these
advanced features were limited to only a few of the Wikimedia sites.
The technology team officially launched the new mobile gate way
(http://m.wikipedia.org/), with automatic redirection from the regular
website for some popular devices, especially iPhones, for the English
Wikipedia.

The release of the Mozilla Firefox 3.5 web browser was an important
milestone to improve usability of video and audio in Wikipedia. Thanks
to built-in support for the HTML5 <audio> and <video> tags, and the
Ogg Theora and Ogg Vorbis file formats,  videos and audio files from
Wikimedia project sites can be played without any additional plug-ins.
Wikimedia uses the Ogg Vorbis and Theora formats because they are
unencumbered by software patents and can therefore be freely used by
anyone for any purpose.

In June Steve Kent joined the Wikimedia Foundation team as the Head of
Office IT Support. Steve comes to the Foundation with more than 20
years of IT systems management experience. He has been in similar
roles with several organizations including: RR Donnelley, Charrette
LLC, Communicomp and CMP Media. Steve was most recently the Director
of Information Technology for Sandbox Studios located in San
Francisco. Once Steve is fully oriented in his new position Ariel
Glenn will return to software development on a full-time basis.

The technology team has started to use the tech blog
<http://techblog.wikimedia.org> more actively to explain and analyze
site events and issues, e.g. with regard to the Michael Jackson
traffic spike:  http://techblog.wikimedia.org/2009/06/current-events/

USABILITY

The focus of the usability team in June was to continue developing the
first release of usability improvements, to collect feedback from the
community, and to address any technical or linguistic issues before
the production deployment. The feedback from the community was
positives and the community took a great part in stabilizing the
software. The first release called Acai was deployed to production as
one of user preferences to all Wikimedia projects except
right-to-left-languages. The support for the right-to-left languages
will be available early August. More information about the Acai
release:
http://usability.wikimedia.org/wiki/Acai

The design team, Parul Vora and Hannes Tank, put together design
concepts and mock-ups for the next round of usability improvements and
shared them internally. The concept designs are now shared publicly:
http://usability.wikimedia.org/wiki/Babaco_Designs

An intensive interviewing and evaluation process took place to fill
two software developer positions, however two final candidates fell
though at the last stage of hiring.

The work of the usability initiative was described in a blog post on
Read Write Web, and the team was interviewed by the Wikipedia Weekly
podcast:
http://www.readwriteweb.com/enterprise/2009/06/can-890000-make-mediawiki-useful.php
http://wikipediaweekly.org/2009/07/09/episode-76-usability/

FUNDRAISING, GRANTS & PARTNERSHIPS

During June, the Wikimedia Foundation received 901 donations, with a
combined total dollar value of USD 91,693. This brings the 2008-09
year total to USD 5,720,713 in donations, 43%  above the full-year
target of USD 4,000,000.

BUSINESS DEVELOPMENT

Kul Wadhwa secured five corporate sponsorships for Wikimania 2009,
with Telefonica (Premier Sponsor), Answers.com (Benefactor), Kaltura
(Benefactor), Wikihow (Supporter), and Wikia (Supporter).

LEGAL

The Wikimedia Foundation licensing update was implemented in all
relevant Wikimedia projects and languages:
http://blog.wikimedia.org/2009/06/30/licensing-update-rolled-out-in-all-wikimedia-wikis/

Mike worked on completing consolidation of the Wikimedia Foundation's
trademark portfolio and providing the portfolio to the international
law firm, Squire Sanders. This puts Wikimedia in a  better position
going forward to negotiate business partnerships and rationalize our
handling and licensing of trademarks for non-business partnerships.

Mike is continuing to revise a draft trademark policy pursuant to the
Board's April trademark resolution, using the new draft Mozilla
trademark policy, which provides expressly for non-commercial partner
use of the trademarks, as a model for our own. Mike is continuing to
discuss trademark policy generally with Mozilla's in-house counsel
with the general aim of creating model standards of trademark policy
for free-culture projects.

FINANCE AND ADMINISTRATION

After finalizing and receiving Board approval for the 2009-10 Annual
Plan, Veronique met individually with each department head to review
their approved budget for the upcoming fiscal year. She also worked
with Daniel Phelps to solve some challenges related to hiring non-US
citizens, and to refine the policy on background checks for
contractors.  Additionally, Veronique and Daniel finalized and
released the first official employee handbook, which was distributed
to all staff.

Veronique also worked with KPMG, the Wikimedia Foundation's audit
firm, to determine the most appropriate definition of conditional
gifts vs. restricted gifts. Veronique also worked with Jennifer on
efforts to create the most efficient and financially protected process
for the Wikimedia Foundation to provide grants to chapters and
community members.

Also in June, all Wikimedia Foundation staff had 2008-09 performance
assessment meetings with their immediate supervisors, and finalized
their 2009-10 goals.

CONFERENCES AND TRAVEL

Sue attended a Knight Foundation News Challenge conference at MIT in
Boston. Erik attended the Open Video Conference in New York. Ariel
attended the Open Translation Tools conference in Amsterdam.



-- 
Sue Gardner
Executive Director
Wikimedia Foundation

415 839 6885 office
415 816 9967 cell

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