[Foundation-l] [Fwd: Annual Fundraiser starts November 10th, UTC]

[Cary Bass]

Trying one more time.  Seems to have disconnected from my previous message.

-------- Original Message --------
Subject: 	Annual Fundraiser starts November 10th, UTC
Date: 	Wed, 04 Nov 2009 08:42:00 -0800
From: 	Rand Montoya <rmontoya at wikimedia.org>
To: 	foundation-l at lists.wikimedia.org



Wikimedians--

As some of you know, the 2009 Annual Fundraiser has a projected start
date of November 10th, 2009 UTC.   You can find a general time line here
(http://meta.wikimedia.org/wiki/Fundraising_2009/Timeline).

This fundraiser has messaging and tone that is part of an overarching
public relations plan that was approved by the Board and WMF management,
and was developed with a reputable non-profit/cause-focused marketing
and PR firm, Fenton Communications. You can read more about the
partnership with Fenton here:
http://www.fenton.com/intelligence-report/2009/08/wikimedia-selects-fenton-for-two-pronged-marketing-task.html.

You can see some of the designs for this year's fundraiser at the
following:

http://dev.donate.wikimedia.org/index.php/2009/Donate
http://dev.donate.wikimedia.org/index.php/2009/Donate-Chapter/en
http://dev.donate.wikimedia.org/index.php/2009/Donate/Thankyou/en
http://dev.donate.wikimedia.org/index.php/2009/Donate/Support/en
http://dev.donate.wikimedia.org/index.php/2009/Donate/WaysToGive/en

Banners and Site Notices (a sampling):

http://dev.donate.wikimedia.org/index.php/2009/Notice1/en
http://dev.donate.wikimedia.org/index.php/2009/Notice2/en
http://dev.donate.wikimedia.org/index.php/2009/Notice3/en
http://dev.donate.wikimedia.org/index.php/2009/Notice11/en
http://dev.donate.wikimedia.org/index.php/2009/Notice12/en
http://dev.donate.wikimedia.org/index.php/2009/Notice22/en
http://dev.donate.wikimedia.org/index.php/2009/Notice23/en
http://dev.donate.wikimedia.org/index.php/2009/Notice27/en
http://dev.donate.wikimedia.org/index.php/2009/Notice28/en

And see parts of the messaging and phases through the translation
process:  http://meta.wikimedia.org/wiki/Fundraising_2009/core_messages/en

There is currently lots of valuable feedback at 
http://meta.wikimedia.org/wiki/Talk:Fundraising_2009/Website_Design from
the community.   I appreciate that feedback and encourage more.    I
will be monitoring feedback there and on this list.

It's worth keeping in mind that there is no single message for this
campaign.  As you can see we're going to test a number of new messages
that, backed with some valuable research by the contractor we're working
with, we feel will engage a new audience of donors to the Wikimedia cause.

We are currently working several ambitious technical upgrades to this
year's campaign:  GEO IP localization for chapter messaging, local
processing of credit cards, and project specific integration of the
donation pages.    Like all other fundraisers, we appreciate your
patience as we work to bring these pieces together.

I'm happy to answer any questions that you might have.

-Rand

-- 
Rand Montoya  
Head of Community Giving
Wikimedia Foundation
www.wikimedia.org
Email: rand at wikimedia.org
Phone: 415.839.6885 x615
Fax: 415.882.0495
Cell: 510.685.7030

“At some future time, I hope to have something witty, intelligent, or funny in this space.”


-- 
Cary Bass
Volunteer Coordinator, Wikimedia Foundation

Support Free Knowledge: http://wikimediafoundation.org/wiki/Donate