[Foundation-l] new site notice now ready

Gatto Nero gattonero at gmail.com
Thu Dec 28 10:00:54 UTC 2006


2006/12/28, Erik Moeller <erik at wikimedia.org>:
> On 12/28/06, Gatto Nero <gattonero at gmail.com> wrote:
> > There is a huge difference between "thank a donor for what it did" and
> > "put a commercial logo in Wikipedia home-page".
>
> 1) Virgin Unite is the non-profit arm of Virgin. It's a charitable
> organization listed in directories such as GuideStar.

The logo is a big dot with Virgin Inside: no matter if there is a big
"Unite" under it, it publicize Virgin.

> 2) Please explain what exactly the difference between visual and
> textual identification of a donor is, in your opinion.

First of all, textual identification is less intrusive.
Second of all: marketing works with logos. There's a reason why a logo
is so important for the life of a company.
Try to think to the Apple of Apple. Or the stilized Windows of
Microsoft Windows. Think about how important is the Brand of
Coca-Cola, used everywhere.
"Visual" is more influent than text. If you take a look to recent
music videos, you'll see a lot of "not-so-hidden" spot of mobile
phones with logo really visible.
It's not that difficult to understand.



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