[Foundation-l] Re: Quick thoughts on fundraising

[Anthere]

Jimmy (Jimbo) Wales a écrit:
> daniwo59 at aol.com wrote:
> 
>>I just wanted to add that I like all of Erik's ideas.
> 
> 
> Indeed.
> 
> One thing he didn't focus on is our writing style.  I find that we are
> frequently way too wordy and NPOV in our own marketing efforts.  I'm
> not suggesting that we go overboard with garishness, etc., but we
> should recognize that many or most donations will be "impulse
> purchases" and to inspire that, an emotional connection is best.
> 
> If we go back and read my "open letter" for our first ever fundraiser,
> it was a fairly emotional appeal.  (I can't actually find it online
> right now, did it get lost?)
> 
> --Jimbo