[WikiEN-l] Fwd: The counterattack of the PR companies
Andreas Kolbe
jayen466 at gmail.com
Thu Apr 19 12:42:15 UTC 2012
On Thu, Apr 19, 2012 at 1:11 PM, Carcharoth <carcharothwp at googlemail.com>wrote:
> On 4/19/12, Andreas Kolbe <jayen466 at gmail.com> wrote:
>
> > "You do realise that there have been over 5,000 newspaper articles on our
> > company in the last 10 years, and only three of them mention that product
> > recall?"
>
> That might seem like a good point, but really, articles shouldn't be
> constructed from surveys of newspaper articles. I know they are, in
> practice, but they really shouldn't be. What is needed is something
> beyond that, some indication that someone with the right credentials
> has sat down and sorted through things and come to some sort of
> independent conclusion. Some newspaper journalists do this, but not
> many do.
Indeed, but there needs to be some measure of due weight, and for many
companies, newspaper articles and primary sources are all there is.
Andreas
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