[WikiEN-l] Britannica tries for Indian market

Tony Sidaway tonysidaway at gmail.com
Mon Dec 13 05:11:47 UTC 2010


The Indian market is huge, values education highly and has widespread
English and good internet availability.

Still I'm a bit surprised they've decided to pioneer this bundling
concept there rather than, say, North America. It isn't as if
Wikipedia didn't already have a prominent and *multilingual* presence
in the Indian marketplace, that Britannica could only dream of.



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