[WikiEN-l] curious advertising tie-in

Bryan Derksen bryan.derksen at shaw.ca
Tue Jul 3 00:17:21 UTC 2007

Thomas Dalton wrote:
> They're sending people to Wikipedia to find out more about their
> product? I feel like I should have a problem with this, but I can't
> think of one. A quick glance at the history of the appropriate article
> doesn't show any obvious spamming. There is an element of it appearing
> that Wikipedia is somehow endorsing the product, but I don't think
> it's a major element.

Indeed, I think this could actually be quite positive depending on the
details of their involvement with writing the article itself. "We've got
a good product, and to prove it we'll direct you to a site that's
outside our control and that has a strict policy of neutrality." Sort of
like referring people to one's Better Business Bureau profile.

It's also possible that they were just too lazy or cheap to write their
own "about us" page and sufficiently aware of copyright law that they
didn't want to just rip us off. :)

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