[Gendergap] [Fwd: Marketing:Green: The Business Of Volunteerism]

[Fred Bauder]

It may well be that we don't value volunteers as we should:

"When planning marketing outreach tactics to recruit volunteers, develop
messages with words that resonate with those who would be interested in
your cause or who carry a complimentary platform. Focus on words that
reinforce your base principles -- and keep it simple. The business behind
your community-base social marketing campaign generally isn't of interest
to a possible volunteer -- but of interest is the opportunity you are
providing them to allow their voice to be part of an underlying
movement."

I have absolutely no problem with such messages or spending money on such
messages directed to encouraging more women to edit. But when people do
step up we need to value them not treat them as though there is a
thousand more where they came from.

Fred

--------------------------- Original Message ----------------------------
Subject: Marketing:Green: The Business Of Volunteerism
From:    "MediaPost Publications" <news at mediapost.com>
Date:    Wed, February 2, 2011 11:03 am
To:      fredbaud at fairpoint.net
-------------------------------------------------------------------------

Marketing:Green: The Business Of Volunteerism

In the same way that you are trying to compete for market
share in your sector, you must work at obtaining a share of
the volunteer market. Think about volunteers as another
segment of your target audience -- those people who may
become potential spokespeople for your community-based social
marketing campaign. <

For the whole story, visit
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143955.
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