[Fundraising-DE] [Fundraising] Fundraiser 2011 just ended in Germany

[Philippe Beaudette]

Please add my congratulations to those who came before me..... I've been
really impressed with WM-DE and the focus on testing and reporting out
results this year.
___________________
Philippe Beaudette
Head of Reader Relations
Wikimedia Foundation, Inc.

415-839-6885, x 6643

philippe at wikimedia.org

To check my email volume (and thus know approx how long it will take me to
respond), go to http://courteous.ly/hpQmqy



On Thu, Jan 5, 2012 at 10:41 AM, Stuart West <stuwest at gmail.com> wrote:

> Congratulations!
>
> On Jan 5, 2012, at 9:23 AM, Zack Exley wrote:
>
> Congratulations Till and WMDE!
> On Jan 5, 2012 3:01 AM, "Till Mletzko" <till.mletzko at wikimedia.de> wrote:
>
>> Hi everyone,
>>
>> WMDE has just concluded the Fundraiser 2011 in Germany.
>>
>> What can we say?
>>
>> Well, let the numbers talk:
>>
>> * 3,8 Million Euro
>> * more than 160.000 donors
>> * 12 different appeals with 5 appeals from Germany
>> * 1240 new membership requests
>> * more than 5.000 recurrent gifts (with nearly 1.300 monthly gifts)
>> * a three days shorter Fundraiser than last year
>>
>> This fundraiser was a tremendous succuess. Even though we have not
>> written a comprehensive analysis, yet, I can outline some points why we
>> did that good.
>>
>> * we tested landingpages, banners and appeals extensively
>> * we now have a really good donation form integrating money transfer and
>> PayPal-donations
>> * we managed central notice totally on our own to react immediately
>> after our tests
>> * we answered most of the donor questions immeditately (we had mails in
>> a massive quantity, pouring in nearly every minute)
>> * we localized our landingpage even more than last year
>> * we were transparent as much as possible (e.g. you could find our
>> budget plan 2012 on the landingpage - and people do read this document)
>>
>> But these are only some of the reasons on our side. We will write a
>> detailed report in a few days and publish it on meta.
>>
>> For now, I would like to thank Megan and Pats, the Production
>> Coordinators and especially the story-tellers as well as the ones
>> telling their story for their work and support.
>>
>> Cheers,
>>
>> Till, Tobias, Johannes and Kai (WMDE fundraising-team)
>>
>> --
>> Mit freundlichen Grüßen
>>
>> Till Mletzko
>> Fundraiser
>> -------------------------------------
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