[Fundraising-DE] Fundraiser 2011 just ended in Germany

[Till Mletzko]

Hi everyone,

WMDE has just concluded the Fundraiser 2011 in Germany.

What can we say?

Well, let the numbers talk:

* 3,8 Million Euro
* more than 160.000 donors
* 12 different appeals with 5 appeals from Germany
* 1240 new membership requests
* more than 5.000 recurrent gifts (with nearly 1.300 monthly gifts)
* a three days shorter Fundraiser than last year

This fundraiser was a tremendous succuess. Even though we have not
written a comprehensive analysis, yet, I can outline some points why we
did that good.

* we tested landingpages, banners and appeals extensively
* we now have a really good donation form integrating money transfer and
PayPal-donations
* we managed central notice totally on our own to react immediately
after our tests
* we answered most of the donor questions immeditately (we had mails in
a massive quantity, pouring in nearly every minute)
* we localized our landingpage even more than last year
* we were transparent as much as possible (e.g. you could find our
budget plan 2012 on the landingpage - and people do read this document)

But these are only some of the reasons on our side. We will write a
detailed report in a few days and publish it on meta.

For now, I would like to thank Megan and Pats, the Production
Coordinators and especially the story-tellers as well as the ones
telling their story for their work and support.

Cheers,

Till, Tobias, Johannes and Kai (WMDE fundraising-team)

-- 
Mit freundlichen Grüßen

Till Mletzko
Fundraiser
-------------------------------------
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