[Foundation-l] Stopping the presses: Britannica to stop printing books

[Chris Keating]

> I think what you might be remembering is that they used to sell them via a
> sales force who went door to door. They announced a few years back that
> they were stopping that.
>
>
And, indeed, it was the reliance on the sales force that killed off
Britannica in the late-80s/early-90s when Encarta came along...

http://www.kellogg.northwestern.edu/faculty/greenstein/images/htm/Research/Cases/EncyclopaediaBritannica.pdf