[Foundation-l] roadmap for WM affiliation ; a name for self-identified affiliation

[Neil Harris]

On 16/07/11 13:19, Alec Conroy wrote:
> On Sat, Jul 16, 2011 at 12:30 AM, Keegan Peterzell
> <keegan.wiki at gmail.com>  wrote:
>
> In reply overall-- I definitely agree that Wikipedia is, by far, our
> strongest brand-- and a very different brand than the one that would
> be served by a wider unnamed movement.
>
> I haven't been anywhere near as ambition to think we could get a brand
>   anywhere as good as Wikipedia.   Its brand is so off-the-charts it's
> a little unfathomable.
>
> I'd be happy with something in the neighborhood of Wikimedia--  if
> donors and editors communities can easily understand it means
> "Wikimedia Movement on other servers", I'm good.
>
>> Now, how can we expand this into another name?
>> Simple answer: we can't.
> Well...  we certainly do it as well as Wikipedia.  But we can
> "piggyback" off the Wikipedia name in ways,  as the name Wikimedia
> does.
> ...
>

"Wiki" is the key word: for good or ill, the word "wiki" now means 
"wikipedia-like collaborative things" to the general public. Perhaps the 
"Wikiknowledge movement"?

-- Neil