[Foundation-l] October- Report to the Board of Trustees
James Owen
jowen at wikimedia.org
Thu Jan 28 19:43:39 UTC 2010
Report to the Wikimedia Foundation Board of Trustees
Covering: October 2009
Prepared by: Sue Gardner, Executive Director, Wikimedia Foundation
Prepared for: Wikimedia Foundation Board of Trustees
MILESTONES FROM OCTOBER
1. Work begins on Multimedia Usability Project
2. Strategic Planning Task Forces Launch
3. Office move to 149 New Montgomery Street
4. Technology Staff and All Staff Meetings
KEY PRIORITIES FOR NOVEMBER
1. (Ongoing) Chief Development Officer and Chief Technical Officer
recruitment
2. Kickoff of 2009 Annual Giving Campaign
3. Launch of Public Outreach Resources "Bookshelf" Project
4. Multimedia Workshop in Paris
5. First Board of Trustees meeting in new office
THIS PAST MONTH
KEY PROGRAM METRICS
Reach of all Wikimedia Foundation sites:
345 million unique visitors (rank #5)
+24.3% (1 year ago) / +5.7% (1 month ago)
Source: comScore Media Metrics
Pages served:
11.6 billion
+8.8% (1 year ago) / +1.9% (1 month ago)
Active number of editors (5+ edits/month):
97,132
+1.9% (1 year ago) / +3.4% (1 month ago)
Source: October 2009 Report Card
<http://stats.wikimedia.org/reportcard/RC_2009_10_detailed.html>
KEY FINANCIAL METRICS
Operating revenue year to date: USD 2.4MM vs. plan of USD 1.7MM [1]
Operating expenses year to date: USD 2.2MM vs. plan of USD 3.5 million
[2]
Unrestricted cash on hand as of November 11: USD 5.4MM
[1] Unanticipated early grant funding
[2] Delays in some large purchases
STRATEGIC PLANNING PROJECT
With the preliminary exploration and research phase wrapped up, the
Strategic Planning team spent October transitioning into a deep dive
exploration of critical, strategic questions.
In September, more than 3,000 people from inside and outside of the
Wikimedia movement applied to participate in Wikimedia's strategic
planning project. In October, the Task Force selection committee
reviewed all 3,000 applications, and put together 14 task forces, each
comprised of between four and eight members. Each of the Task Forces
is exploring a specific topic, with the goal of eventually making two
to four thoughtful recommendations aimed at the following areas:
increasing reach and participation in China, India, and Arabic-
speaking countries; stimulating development of smaller “local
language” Wikipedias; increasing Wikimedia project readership among
the five billion people who don't currently have internet access;
improving quality; expanding into other content areas; increasing
participation, particularly from high-potential under-represented
groups; fostering a healthy, productive editing community; determining
what organizational structures are required to support the Wikimedia
movement and how they should intersect; ensuring financial
sustainability; identifying the partnerships that are most critical to
advancing Wikimedia's mission; identifying the ideal technology
infrastructure, and ways to increase usability and foster technical
innovation; and developing recommendations for strategically
supporting high-priority advocacy.
The task forces are expected to finalize their recommendations by
January 12. Meanwhile, all discussions are happening publicly on the
strategy wiki, and everyone is invited to participate. The strategy
wiki increased from 600 editors in September to 780 in October:
http://strategy.wikimedia.org/wiki/Main_Page
Other important strategy URLs:
http://strategy.wikimedia.org/wiki/Task_force
http://strategy.wikimedia.org/wiki/Interviews
http://strategy.wikimedia.org/wiki/Strategic_Planning_Guiding_Summary
http://strategy.wikimedia.org/wiki/Fact_base
TECHNOLOGY - CORE
Hiring has begun for the Code Maintenance Engineer position on the
core engineering team, responsible for reviewing, integrating and
deploying code, and advancing the overall MediaWiki development
architecture.
LiquidThreads, a complete overhaul of MediaWiki's discussion
functionality, has been made available through a dedicated Wikimedia
Labs site. The big picture here is that traditional wiki discussion
require complex and atypical user interaction that make them difficult
for new users to understand, and their lack of internal structure
makes it harder to search or display them systematically.
Thanks to hard work by contract developer Andrew Garrett based on the
initial code from David McCabe, LiquidThreads is now maturing to a
point to become useful for specific discussion spaces in the Wikimedia
universe:
http://techblog.wikimedia.org/2009/10/mediawikis-new-discussion-system-in-testing-on-wikimedia-labs/
Wikimedia set up a part-time contract with Siebrand Mazeland to
support the further growth and development of translatewiki.net, a
third party project used for the localization of MediaWiki and other
open source projects. Thanks to translatewiki.net and its large
community of volunteers, MediaWiki is one of the most actively
localized software packages available:
http://techblog.wikimedia.org/2009/10/supporting-translatewiki-net/
Tomasz Finc made XML snapshots of Wikipedia data available through
Amazon.com's Public Data Sets service, which will make it easier for
researchers and community members to perform computationally expensive
analysis:
http://techblog.wikimedia.org/2009/10/wikimedia-xml-data-sets-released-on-amazon-public-data-sets/
Some of the fruits of Michael Dale's labor on improving Wikimedia's
rich media support can now be tested. This work is sponsored by
Kaltura. The new features include easier search and embedding of media
files, a new video player, and reliable uploading and transcoding of
videos through the Firefogg extension for Mozilla Firefox:
http://techblog.wikimedia.org/2009/10/new-media-features-gadget/
The language support of the new mobile gateway (m.wikipedia.org) has
dramatically increased, in large part thanks to the translatewiki.net
community, and thanks to volunteer Derk-Jan Hartman, additional
devices are now supported:
http://techblog.wikimedia.org/2009/10/october-mobile-update/
Former Wikimedia Foundation CTO Brion Vibber attended the SVG Open
conference and gave a presentation on the use of the open vector
graphics format in Wikipedia and Wikimedia Commons. Brion also learned
about recent development in supporting SVG through Flash, and
discussed the possibility of using this as a fallback mechanism in
Wikimedia's projects.
http://techblog.wikimedia.org/2009/10/svg-open/
http://techblog.wikimedia.org/2009/10/svg-in-wikipedia-and-wikimedia-commons/
TECHNOLOGY - USABILITY
During October, usage of the usability beta interface has doubled,
with roughly 300,000 users trying the beta, and 235,000 of them
sticking with it. The retention rate is highest in English (between 83
and 95%), with retention lagging in German (70%) and Japanese (60%).
Beta survey analysis has started revealing the causes for low
retention rate for certain language wikis. The full beta analysis is
close to be completed and will be publicly available in November. The
English Wikinews project voted to adopt the new interface early:
http://blog.wikimedia.org/2009/10/30/englsih-wikinews-adopted-the-usability-beta-as-default/
The usability team conducted its second round of user tests in early
October. The testing was conducted by Bolt Peters and featured eight
participants in San Francisco, California. The goal was to evaluate
whether the Beta program has successfully reduced barriers to
participation. The study confirmed the positive impact of some of our
changes, while also highlighting remaining user experience issues,
particularly around complex mark-up and edit preview. A full report on
the usability study by Parul Vora including the videos of the study is
available at the Usability, Experience, and Progress Study page in the
usability wiki: http://usability.wikimedia.org/wiki/Usability,_Experience,_and_Progress_Study
To better support the usability work with data, we deployed the
first use of click-tracking on the edit toolbar, which will tell us
which buttons in the UI are being clicked, and which aren't: http://techblog.wikimedia.org/2009/10/click-tracking-on-edit-toolbar-deployed/
In October, Guillaume Paumier joined the usability team as Product
Manager of the Ford multimedia usability initiative, aimed at making
it easier to upload files to Wikimedia Commons. Guillaume has been an
active Wikimedia contributor since 2005, and served as a board member
of the French chapter from 2007 to 2009. He also coordinated the all-
chapters meeting in Berlin for the German chapter last April.
Guillaume has a master's degree in nanotechnology from Institut
national des Sciences appliquées and a PhD in microsystems for life
sciences from Université Paul Sabatier, both in Toulouse, France.
Guillaume will be working remotely as a consultant until his visa to
work in the United States is approved. In his first weeks on the job,
Guillaume conducted a user survey of Commons contributors. The goal
was to collect basic data about how and why people use Commons. The
survey was available from all Wikimedia websites for logged-in users,
in twenty languages, and received over 25,000 responses. Its findings:
Even among users who have accounts in Wikimedia projects, Wikimedia
Commons is not very well known. 25% of respondents say they are not
familiar with Commons, and only 37% participate in it. Those who
participate say their purpose is to illustrate Wikipedia articles, or
articles on other Wikimedia projects. Only 50% of participants had
uploaded more than 10 media files to Commons. A detailed analysis of
the survey is underway: http://usability.wikimedia.org/wiki/Multimedia:Initial_survey
OTHER PROGRAM ACTIVITIES
In October, Pete Forsyth joined the Wikimedia Foundation as
Wikimedia's first Public Outreach Officer. Pete will support Frank
Schulenburg, the Head of Public Outreach, in all the Foundation's
public outreach activities, including development of educational
outreach materials (Bookshelf Project), development of outreach-
related grant proposals and the communication of volunteer-led
outreach activities to a global audience. Pete's first priority will
be to help Frank develop a proposal for a grant aimed at working with
universities and other educational institutions, with the goal of
improving article quality.
Frank attended the Wikipedia Academy on October 14 and 15, in Bergen,
Norway: the first-ever Norwegian Wikipedia Academy. This was the third
Wikipedia Academy of 2009. There have already been successful
Academies this year in Tel Aviv, Israel and Bethesda, United States.
There will be one more Academy this year, in Stockholm, Sweden, in
November.
Also in October, Frank launched the new outreach wiki (http://outreach.wikimedia.org
). This wiki aims at serving as a knowledge collective and
collaboration space, to be used by both the outreach team and
Wikimedia editors who are interested in supporting outreach. The wiki
currently hosts the planning and design documents for the Bookshelf
Project and the “best practices documentation” project. Its audience
is not new contributors: its purpose is to be a home for documentation
and discussion of outreach activities aimed at bringing in new
contributors.
In October, Marlita Kahn, who runs the Bookshelf project, completed
the project's strategic development plan, design document, wiki
content, draft project schedule, and volunteer recruitment strategy.
She also began the hiring process for the project's writer and visual
designer. Because there are obvious linkages and interdependencies
between the bookshelf and usability projects, Marlita also began
coordination meetings with the usability team.
Cary Bass attended the WikiSym conference in Orlando, Florida, where
he met with researchers . He also met with Wikimedian and longtime
Wikimania planner Phoebe Ayers to discuss the bidding process for
Wikimania 2011. Cary also staged IRC office hours with Mike Godwin and
Kul Wadhwa, initiated the fundraising translations for the fundraiser
and assisted and advised the English Wikipedia arbitration committee
on several user-related matters.
COMMUNICATIONS
In October, Moka Pantages was hired as the Foundation's first
Communications Officer. Moka most recently worked with the Seoul
Broadcasting Services (one of the top 4 radio/TV broadcasters in South
Korea) in program and community development. She holds a Masters of
Art Degree from Yonsei University. Previously, Moka held positions at
PR firms Porter Novelli and Ruder Finn, and the Black Leadership
Council. She also did an internship with the United States Senate.
Throughout October, the communications department worked in
conjunction with the fundraising team and with Fenton Communications,
to create marketing materials for the Annual Giving Campaign,
including development of messaging and collateral (fundraising appeal
letter, banner copy, usability study and improvements to main donation
landing page). The team also worked with Fenton Communications to
develop a draft social media and public relations strategy, and QA/FAQ
for the campaign, as well as a plan to carry 'credibility' focused
initiatives through 2010, including updated plans for a WMF video,
story-telling publication, and speaking/media initiatives.
Major coverage during October revolved around the following stories:
1. OpenMoko's WikiReader takes center stage (late October)
Tech and IT media around the world responded to OpenMoko's release of
the handheld WikiReader device through October. Most coverage
applauded the idea of a WikiReader-type device; some criticized
aspects of its interface, and its lack of live realtime access to
Wikipedia.
http://news.cnet.com/8301-13512_3-10384858-23.html
http://www.google.com/hostednews/ap/article/ALeqM5iMT_Y6MHThjs-IPEoDIySsJjiIZAD9BK5P0O1
http://www.zath.co.uk/wikireader-a-dedicated-wikipedia-reading-device/
2. Google tweaks Custom Search for Wikipedia (October 26)
In late October Google announced improvements to Google Custom Search,
including better customized search functions for Wikipedia. The new
search function was developed with deep community feedback and
support, using Wikipedia's open-API to provide improved results.
http://blog.wikimedia.org/2009/10/26/google-experiments-with-new-ways-to-search-wikipedia/
http://news.cnet.com/8301-17939_109-10383293-2.html
http://searchengineland.com/google-new-custom-search-features-including-wikipedia-integration-28517
http://googleblog.blogspot.com/2009/10/contextual-search-within-wikipedia.html
Also in October, the Huffington Post named Wikimedia Foundation
Executive Director Sue Gardner one of its ten media “game changers” of
2009. “Drawing on the Wikimedia Foundation's mission of bringing free
knowledge to everybody, executive director Gardner is overseeing a
strategic plan to broaden access to Wikipedia’s vast storehouse of
information. Her battle plan: making Wikipedia easier to use and
available to more people worldwide,” says the Huffington Post.
Huffington Post readers will now vote for their top game changer out
of the ten nominees, and the winner will be announced in November.
http://www.huffingtonpost.com/2009/10/29/huffpost-game-changers-wh_n_337129.html?slidenumber=IYkFqRf71RU%3D#slide_image
Other worthwhile reads:
http://www.nowpublic.com/world/wikipedia-founder-jimmy-wales-internet-censorship
http://www.cnn.com/2009/TECH/10/14/wiki.china/
Blog posts through Oct, 2009:
http://blog.wikimedia.org/2009/10/
Media activity through Oct, 2009:
http://wikimediafoundation.org/wiki/Press_room/Media_Contact_2008#October_2009
During October, the Wikimedia Foundation participated in interviews
with the Bali Times (Bali, Indonesia); Washington Post (Washington,
DC, USA); Huffington Post (New York, New York, USA); Associated Press
(Philadelphia, PA, USA).
FUNDRAISING, GRANTS, & PARTNERSHIPS
In October, the Wikimedia Foundation publicly posted its Chief
Development Officer position. The Wikimedia Foundation is seeking an
innovative development professional with a strong understanding of
internet and traditional fundraising methods, to grow and diversify
fundraising capacity. The search is being conducted by m/Oppenheim
Associates: inquiries, nominations and résumés may be directed in
confidence to: Lisa Grossman at lisag(at)moppenheim.com.
The Wikimedia Foundation received 1,044 donations in October, totaling
approximately USD $54,642. Year-to-date, the Foundation has raised USD
521,93 in donations, 7% of its annual goal of USD 7,500,000. This puts
it slightly ahead of plan. In October, the Foundation also raised USD
1,050,000 of restricted and unrestricted grants, bringing the total
fundraising related revenue for the year to USD 2,067,905, 29% of the
USD 9,297,000 goal.
Included in that total is a grant of USD 550,000 from the Stanton
Foundation, to support the “bookshelf” project, hardware purchases,
and initiatives designed to improve quality. This is the third major
grant for Wikimedia from the Stanton Foundation: we are very grateful
for its support.
In October, Rand Montoya continued to prepare for the 2009 Annual
Campaign. (See Communications notes above.) In addition, Rand soft-
launched the mobile giving campaign (http://wikimediafoundation.org/wiki/Mobile_Giving
) with a link on our mobile application encouraging people to text
WIKI to 25383 to give $10 to Wikipedia via their mobile phone. With no
real attempts to publicize it, this new feature is currently
generating about $150 a day. Testing was underway on Wikimedia's new
credit card processing gateway, which is expected to increaes
donations from users unfamiliar with PayPal.
In October, Development Associate Anya Shyrokova was promoted to
Stewardship Associate. In her new role, she will be manage and
cultivate $500 to $10,000 donors. To replace her, Megan Hernandez has
been hired as Development Associate. Megan recently graduated from the
University of California San Diego with a degree in Human Development
and a minor in Spanish Literature. She comes to Wikimedia with work
experiences from the American Cancer Society and Mundo De Ninos
Children's Shelter in Peru.
Rebecca Handler secured an unrestricted donation of USD 25,000 from
the Harnisch Foundation, and worked on fundraising for the new data
center.
BUSINESS DEVELOPMENT
Kul Wadhwa oversaw the first product launches of Wikipedia in Orange
in France, Spain and Poland, and the launch of Wikimedia on mobile in
France. Kul is now assessing multiple initiatives and/or proposals for
projects in Africa.
Kul and Tomasz Finc worked with memory device maker Kingston
Technologies and offline reader developers Wikipock to create a new
low-cost offline USB Wikipedia reader device. With the assistance of
staff in the technology department Kul gathered and assessed technical
and user feedback, discussed issues with community developers and
assessed previous community initiatives in the offline reader space.
Kul also created a cross-department working group, which is working
with outside parties to develop an improved version that they hope
will be ready for a retail test product launch by the first quarter of
2010.
FINANCE AND ADMINISTRATION
On October 15, the Wikimedia Foundation officially moved into its new
office located at 149 New Montgomery Street, San Francisco, CA.
Special thanks went to Daniel Phelps for organizing and managing the
move, and to Steve Kent, Rob Halsell, and Fred Vassard for ensuring
the office server and other equipment were fully functional in the new
space.
SEMI-ANNUAL ALL STAFF MEETING, TECHNOLOGY MEETING
Twice a year, the Wikimedia Foundation brings all staff to San
Francisco for its semi-annual all-staff meeting. The second 2009
meeting took place in October. At it, staff received coaching in
giving and receiving feedback constructively, from facilitators from
the Center for Creative Leadership, a global non-profit organization
offering leadership training. The CCL facilitators also carried out
exercises (the FIRO-B and change style indicator) aimed at helping
staff better understand and better communicate with each other. Also,
the technical team met for two days prior to the all-staff meeting,
discussing operations planning, the software development roadmap, code
deployment and review, and other issues.
OTHER ACTIVITIES
Sara Crouse represented Wikimedia at a conference hosted by Lettera27
(which supports WikiAfrica) at the Rockefeller Foundation in Bellagio,
Italy. The conference's focus was on reach and dissemination of
knowledge - particularly on mobile platforms - in African countries.
In attendance were representatives from NGOs in Africa, scholars and
researchers, and innovators in the field of mobile technology. The
relationships developed at this conference will help advance potential
future partnerships in the region, and are proving to be valuable to
the Strategic Planning process.
Sue Gardner attended the Sloan Foundation's 75th Anniversary event in
New York City. The Sloan Foundation is Wikimedia's largest benefactor
and an early supporter. Economists, luminaries, and foundation
representatives participated in the event. Wikimedia is featured in a
documentary and book about the Sloan Foundation, which were released
for the occasion.
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