[Foundation-l] advertising craigslist

[Mark Williamson]

Overly simplifying, indeed. How did you arrive at the $40 estimate? Are you
trying to convert the 15K pageviews in 1 day into a dollar value?

Do you think that when people see advertisements on TV, they all immediately
flock to websites to look up the product? No, of course not, only a minority
of them will, but the web traffic isn't what the advertisers are paying for.
It is the message, they are paying to get their name out there in a certain
context.

This is great publicity for Craigslist and it would be silly to measure the
impact by the number of pageviews for our own page on Craigslist. I think
the point Geni was trying to make is that it has indeed raised some interest
in Craigslist, rather than just helping WMF.

Mark

On Thu, Dec 17, 2009 at 11:58 AM, William Pietri <william at scissor.com>wrote:

> Interesting! If I read that right, the Craigslist page on Wikipedia got
> an extra 15k pageviews or so. As a comparison, my rough guess is that
> Craigslist gets 100m pageviews/day. I base that on these numbers:
>
> http://stats.wikimedia.org/wikimedia/squids/SquidReportOrigins.htm
> http://www.alexa.com/siteinfo/craigslist.org+wikipedia.org
>
> Assuming the estimate of circa $100m in annual revenues, and making a
> number of other overly simplifying assumptions, the ballpark financial
> advantage to Craigslist for Craig Newmark's appearance here is about
> $40, or 13 seconds worth of revenues.
>
> William
>
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