[Foundation-l] Bertelsmann publishes "Wikipedia Encyclopedia in One Volume"

[Anthony]

On Wed, Apr 23, 2008 at 10:42 AM, Mike Godwin <mgodwin at wikimedia.org> wrote:
>  David is absolutely right about this. Historically, we (by "we" I mean
>  the Foundation and the community both) have treated the Wikimedia
>  trademarks -- including the Wikipedia puzzle globe and the logotype
>  and the commercial use of the word "Wikipedia" -- as if they were of
>  little commercial value, since the content by itself is freely
>  licensed and of course always will remain free. In the marketplace,
>  however, the trademarks turn out to be much more valuable.  Beginning
>  late last year we have been taking steps to increase the extent to
>  which the trademark can be used commercially to bring money in to
>  subsidize our operations and the projects generally.
>
>  (I often use the example of Red Hat Linux when I explain this to folks.)
>
Is this just a restriction on advertising material, or do you intend
to try to disallow verbatim copying which keeps the identical title
and cover pages?