[Foundation-l] Rethinking brands

[Claus Färber]

Erik Moeller <erik at wikimedia.org> schrieb/wrote:
> There is an alternative brand strategy: making use of the strongest
> brand (Wikipedia) to identify all activities of the Foundation. In
> such a model, there would be:

> * Wikipedia Foundation
> * Wikipedia
> * MediaWiki
> * Wikipedia Sources
> * Wikipedia Textbooks
> * Wikipedia Quotes
> * Wikipedia Dictionary
> * Wikipedia Commons
> * Wikipedia Species
> * Wikipedia News
> * Wikipedia Learning

Such a naming scheme also allows better internationalisation. Names such
as "Wikibooks" or "Wikiquote" may make sense in English ("Wiki" +
<English description>) but not in other languages.

With a "Wikipedia" + <description> scheme, you could translate the
descriptions and have project names like "Wikimedia Lehrbücher" or
"Wikimedia Zitate" (both German).

Maybe it's better to use the "Wikimedia" brand for that strategy and
reserve "Wikipedia" for the "Wikimedia Encyclopedia":

* Wikimedia Foundation
* Wikipedia - the Wikimedia Encyclopedia
* MediaWiki
* Wikimedia Sources
* Wikimedia Textbooks
* Wikimedia Quotes
* Wikimedia Dictionary
* Wikimedia Commons
* Wikimedia Species
* Wikimedia News
* Wikimedia Learning

and in German (e.g.):

* Wikimedia Bibliothek
* Wikimedia Lehrbücher
* Wikimedia Zitate
* Wikimedia Wörterbuch
* Wikimedia Nachrichten
* Wikimedia Forschung

Claus