[Foundation-l] Think different

[David Gerard]

On 10/05/07, Ray Saintonge <saintonge at telus.net> wrote:
> Florence Devouard wrote:

> >Some taglines never make hits. Some taglines enter the common language.
> >They must not be boring long sentences, but very short.

> Not only short.  They must also capture the imagination.


There's a reason advertising agencies are paid money.

(Trivia Q: What's the best-known phrase in Salman Rushdie's works? A:
"That'll do nicely" - the tag line he wrote for American Express.)


- d.