[Foundation-l] Think different

David Gerard dgerard at gmail.com
Thu May 10 16:51:36 UTC 2007

On 10/05/07, Ray Saintonge <saintonge at telus.net> wrote:
> Florence Devouard wrote:

> >Some taglines never make hits. Some taglines enter the common language.
> >They must not be boring long sentences, but very short.

> Not only short.  They must also capture the imagination.

There's a reason advertising agencies are paid money.

(Trivia Q: What's the best-known phrase in Salman Rushdie's works? A:
"That'll do nicely" - the tag line he wrote for American Express.)

- d.

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